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Pioneering study on B2B Communication<\/a> in global markets reveals seven trends in the actions of export-focused companies. InterComm proposes reflection on how communication is perceived and implemented, identifying answers to current and future challenges, and the role of communication in the success of exporting companies.<\/p>\n The study's conclusions InterComm Report - B2B Communication Trends in Global Businesses<\/a> (InterComm) were presented in an online event<\/a> and the initiative was developed by School of Social Communication of the Polytechnic Institute of Lisbon<\/a> and the SayU Consulting - Evoke Network<\/a>with the support of AICEP Portugal Global.<\/p>\n The study analyzed the role of communication in building and managing relationships with stakeholders in Portuguese organizations that focus on selling to other companies - Business-to-Business (B2B)<\/a> - and international business.<\/p>\n The data collected made it possible to highlight highlights<\/em> relevant to the way companies look at communication and integrate it into their overall business strategy. Trends for reflection were also identified, associated with the way current and future challenges are perceived, such as Cenarization and Agility, Innovation and Communication, Reorganization of Communication, New Ways of Communicating to Differentiate, Accelerating Digital Transformation, Combining Face-to-Face with Digital, and Communication in Stakeholder Management.<\/p>\n \"The results of the study point to an urgent need to look differently at investments in Communication. In order to be more competitive in the 'new normal', companies show that it is necessary to anticipate and implement new solutions that go beyond 'communicating the business',\" points out Ana Raposo from ESCS.<\/p>\n As well as identifying trends, the study aims to help with reflection and action, highlighting ways of responding to the challenges facing Portuguese B2B exporting companies. The study's authors emphasize that effectiveness depends on building synergies and trust, cooperating in a space of dialogue and negotiation.<\/p>\n \"A company will be more efficient if it manages its communication processes with the different stakeholders in a planned and intentional way. So much so that, in times of crisis or less positive times, Communication is the first function called upon to intervene,\" emphasizes Marta Gon\u00e7alves da SayU Consulting<\/a>. \"The scenario in which we have been living for more than a year, and which we are not sure when it will end, has made it clear that it is time to understand the strategic importance of Communication and its contribution to the competitiveness of companies,\" he adds.<\/p>\n InterComm integrates national and international business experience, academic and technical knowledge, statistical information and contact with the market under study, through a survey of more than 120 national B2B exporting companies from different sectors, sizes and maturities.<\/p>\n <\/p>\n