{"id":18026,"date":"2021-04-08T13:21:44","date_gmt":"2021-04-08T13:21:44","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=18026"},"modified":"2023-05-18T15:59:01","modified_gmt":"2023-05-18T14:59:01","slug":"seven-trends-in-b2b-communication","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/sete-tendencias-na-comunicacao-b2b\/","title":{"rendered":"Seven trends in B2B communication"},"content":{"rendered":"

\"\"<\/p>\n

The InterComm study has identified the main responses to the current and future challenges of B2B communication, drawing up seven trends that will dictate the success of exporting companies.<\/p>\n

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The study InterComm Report - B2B Communication Trends in Global Businesses was developed by the School of Social Communication of the Polytechnic Institute of Lisbon and SayU Consulting - Evoke Network, with the support of aicep Portugal Global. Here are the seven trends.<\/p>\n

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Staging and agility<\/strong><\/p>\n

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Regardless of their size or structure, organizations have started to \"navigate by sight\" in the face of unpredictability and have realized the need to be prepared for different scenarios.<\/p>\n

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Innovation and Communication<\/strong><\/p>\n

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There is an awareness that it is the companies that invest in innovation and communication that will be best prepared to compete and succeed.<\/p>\n

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Reorganization of Communication<\/strong><\/p>\n

Communication should be understood in a lateral and strategic sense, no longer limited to product or service communication.<\/p>\n

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New ways of communicating to differentiate<\/strong><\/p>\n

With the restrictions on movement imposed, the challenge arose to seek new means and actions for establishing and managing relationships of trust with stakeholders.<\/p>\n

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Accelerating transformation digital<\/a><\/strong><\/p>\n

The challenges of the pandemic have introduced a profound digitalization in business activity. This technological boost was already on the horizon for many organizations, but has now emerged with a forced urgency and speed of implementation.<\/p>\n

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Combining the present with the digital<\/strong><\/p>\n

While the relationships and their content are the same, the frequency and form of interactions have changed profoundly, forever - it will be necessary to consider and choose on a case-by-case basis.<\/p>\n

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Communication in stakeholder management<\/strong><\/p>\n

New panorama where Communication gains relevance and is now seen as a transversal and integrated structure not restricted to products and customers.<\/p>\n

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\"The results of the study point to an urgent need to look differently at investments in Communication. To be more competitive in the 'new normal' companies reveal the need to anticipate and implement new solutions that go beyond 'communicating the business. To meet the objective of adding value to the organization and making it more competitive, B2B Communication must be guided by processes of mapping and managing stakeholders, always with business objectives in mind\", says Ana Raposo, researcher at ESCS.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

In<\/em> Marketeer<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

O estudo InterComm identificou as principais respostas para os desafios actuais e futuro da comunica\u00e7\u00e3o B2B, elaborando sete tend\u00eancias que ditar\u00e3o o sucesso das empresas exportadoras. O estudo InterComm Report \u2013 B2B Communication Trends in Global Businesses foi desenvolvido pela Escola Superior de Comunica\u00e7\u00e3o Social do Instituto Polit\u00e9cnico de Lisboa e a SayU Consulting \u2013 […]<\/p>\n","protected":false},"author":3,"featured_media":18016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-18026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nos"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=18026"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18026\/revisions"}],"predecessor-version":[{"id":21922,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18026\/revisions\/21922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18016"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=18026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=18026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=18026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}