{"id":19087,"date":"2021-06-29T09:25:00","date_gmt":"2021-06-29T09:25:00","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19087"},"modified":"2021-06-29T13:12:27","modified_gmt":"2021-06-29T13:12:27","slug":"enhance-communication","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/potenciar-a-comunicacao\/","title":{"rendered":"Potentiation, evaluation and foresight"},"content":{"rendered":"

Enhancing communication<\/strong><\/p>\n

\"Enhancing<\/p>\n

Communication allows for the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Enhancing communication <\/strong>is to design coherent and consistent messages and communicate them to all stakeholders through a wide range of channels and tools, based on a communication plan that allows information to be more effectively directed to stakeholders<\/em>.<\/p>\n

The axis enhancing communication <\/strong>\u00a0passes a corporate narrative strategy to guarantee a unified story that makes it possible to assess whether the campaigns and projects that drive the organization strengthen differentiation and identification with the brand; respond to the business model and strategy; build trust, legitimacy and reputation; and are relevant, shared and create cohesion among the various stakeholders. stakeholders<\/em><\/a>.<\/p>\n

The evaluation of the Public Relations and Communications function, and of the organization as a whole, based on forward-looking methodologies in a logic of future-oriented knowledge and learning is a solid and sophisticated performance measurement system for non-financial metrics (KPIs for reputation, brand, alignment, interaction). A evaluation and outlook <\/strong>is crucial for the early identification of possible futures and the continuous monitoring of changes for informed and sustained decision-making.<\/p>\n

The axis evaluation and outlook <\/strong>has its foundation in the establishment and internal consolidation of non-financial metrics and indicators such as social object (internal and external), brand, commitment, corporate reputation, customer satisfaction and likelihood of recommendation, among others; in the development and promotion of studies, social trends and analysis methodologies that provide an in-depth understanding of the social context, needs and expectations; and in the Application of scenario and foresight methodologies to identify what is not known but needs to be known in order to make better decisions in a logic of future-oriented knowledge and learning.<\/p>\n

Count with us<\/a> to know how to respond to these challenges.<\/p>","protected":false},"excerpt":{"rendered":"

Potenciar a comunica\u00e7\u00e3o A comunica\u00e7\u00e3o permite a promo\u00e7\u00e3o de valores estabelecidos dentro de uma organiza\u00e7\u00e3o, bem como a cria\u00e7\u00e3o de narrativas relacionadas com todas as formas de capital organizacional tang\u00edvel e intang\u00edvel. Potenciar a comunica\u00e7\u00e3o passa por projetar mensagens coerentes e consistentes e comunic\u00e1-las a todas as partes interessadas atrav\u00e9s de um leque alargado de […]<\/p>\n","protected":false},"author":3,"featured_media":19098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[455,10,2541,708,838],"class_list":["post-19087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-avaliacao","tag-comunicacao","tag-prospetiva","tag-sayu","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19087"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19087\/revisions"}],"predecessor-version":[{"id":19104,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19087\/revisions\/19104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/19098"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}