{"id":19455,"date":"2021-11-04T10:19:05","date_gmt":"2021-11-04T10:19:05","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19455"},"modified":"2024-09-05T15:12:38","modified_gmt":"2024-09-05T14:12:38","slug":"communication-in-the-age-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-comunicacao-na-era-da-transformacao-digital\/","title":{"rendered":"Communication in the age of digital transformation"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19470 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2021\/11\/2-1.png\" alt=\"\" width=\"595\" height=\"372\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2021\/11\/2-1.png 595w, https:\/\/say-u.pt\/wp-content\/uploads\/2021\/11\/2-1-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Usually, when we think of digital transformation, we think of cutting-edge technologies\u2014such as <a href=\"https:\/\/cloud.google.com\/learn\/what-is-artificial-intelligence?hl=pt-BR\">artificial intelligence<\/a>, <em>big data<\/em> or <em>machine learning<\/em> \u2013 which help our businesses run more quickly and smoothly. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>But these technologies do more than just increase our productivity. They also change the way we communicate\u2014with coworkers, partners, and customers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>It would be easy to attribute all changes in communication to \u201cmobility\u201d<\/strong> \u2013 the seemingly unstoppable force that allows us to be accessible\u2014and \u201cconnected\u201d\u2014anytime, anywhere. But within the very process of advancing mobility, there are countless distinct degrees of change in communication.<\/p>\n<p>In the past, we viewed internal communication as a subset of human resources or marketing\u2014something of an afterthought compared to the more visible priority of keeping customers informed. But today, with culture playing such an important role in an organization\u2019s digital success, internal communication has become a priority. We\u2019re communicating faster, more clearly, and across more channels\u2014and we\u2019re willing to invest to keep employees connected and informed.<\/p>\n<p>When it comes to customer-focused communication, most companies realize that customers are more than just connected\u2014they are \u201chyperconnected\u201d to brands, trends, and celebrities. They don\u2019t just want more meaningful communication\u2014they expect and demand it. And they expect it to happen on their terms.<\/p>\n<p>To keep up with customer demand, companies are realizing the importance of marketing automation, including artificial intelligence and <em>streaming<\/em> live data, which allows marketing departments to instantly adjust campaigns to achieve greater personalization and impact.<\/p>\n<p>It\u2019s no surprise that not all companies are at the same level of innovation when it comes to digital transformation. Smaller, newer companies have an advantage over larger companies with more traditional processes\u2014buried in paperwork, complex hierarchies, and inefficient workflows. That doesn\u2019t mean these organizations need to abandon digitization entirely.<\/p>\n<p>As with any decision in this era of change, the<strong> The most important thing is to solidify your purpose and vision<\/strong>. After setting goals and objectives and assessing resources, we can move on to selecting and implementing the <a href=\"https:\/\/say-u.pt\/en\/\">tools,<\/a> certain ways to get there.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Normalmente, quando pensamos em transforma\u00e7\u00e3o digital, pensamos em tecnologias de ponta \u2013 exemplo da intelig\u00eancia artificial, big data ou machine learning \u2013 que ajudam os nossos neg\u00f3cios a funcionar com mais rapidez e fluidez. &nbsp; Mas essas tecnologias fazem mais do que aumentar a nossa produtividade. Tamb\u00e9m mudam a forma como comunicamos &#8211; com [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[467,10,587,2495,898,2435,11,113,708,838],"class_list":["post-19455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-b2b","tag-comunicacao","tag-empresas","tag-empresas-b2b","tag-inteligencia-artificial","tag-machine-learning","tag-marketing","tag-rp","tag-sayu","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19455"}],"version-history":[{"count":6,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19455\/revisions"}],"predecessor-version":[{"id":987497594,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19455\/revisions\/987497594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/19470"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}