{"id":19824,"date":"2021-12-16T17:01:25","date_gmt":"2021-12-16T17:01:25","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19824"},"modified":"2024-09-05T15:48:15","modified_gmt":"2024-09-05T14:48:15","slug":"connection-with-stakeholders","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/conexao-com-stakeholders\/","title":{"rendered":"Strengthen the connection with stakeholders"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19826 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2021\/12\/3_11.png\" alt=\"Connecting with stakeholders\" width=\"595\" height=\"372\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2021\/12\/3_11.png 595w, https:\/\/say-u.pt\/wp-content\/uploads\/2021\/12\/3_11-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Connection to <em>stakeholders<\/em><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>It is expected that in 2022 and in the years to come, marketing professionals will be challenged to navigate an era of unexpected consequences.<\/strong> As we faced the challenges of recent months, there were several expectations and predictions that had not been previously considered. Who could have predicted that we would face shortages of raw materials and a rethinking of work models amid a global crisis? This ability to anticipate and adapt remains crucial as we emerge from the pandemic into a complex landscape of new behaviors among consumers and organizations, which will have a dramatic impact on how we interact and operate.<\/p>\n<p>In many families, it is the web-savvy teenagers who have taken on the role of doing, or supporting, the household shopping. The majority of online purchases are now impulse buys and \"live\" campaigns, which combine the action of influencers, live video and <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/multimedia\/2021\/the-momentum-of-e-commerce\/\">e-Commerce<\/a>have exploded and are expanding in various markets.<\/p>\n<p>These are just three changes, among countless others, that promise to foreshadow new trends that we cannot yet fully understand. It could take a decade to see the true impact of the pandemic on marketing. For this reason, now is the time to reconnect with clients, question all the assumptions we had about the strategies we devised and be humble in the face of these changes.<\/p>\n<p>O<strong> Customer relationships are the driving force behind business.<\/strong> If this relationship suffers, the business will suffer. But if brands know how to take care of their customers, they are likely to remain satisfied and loyal. Digital marketing plays an important role today in maintaining and improving relationships with the public.<\/p>\n<p>The need for organizations to be constantly <a href=\"https:\/\/say-u.pt\/en\/websites-portals-and-web-applications-2\/\">online and accessible<\/a> is directly related to the increase in customer demand for this type of service option. And digital marketing has emerged as one of the tools that allows brands to improve this relationship format. There are several reasons why online marketing helps to improve the interaction between an organization and its public.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Bringing the organization closer to its public<\/strong><\/h4>\n<p>We become loyal and return to look for what we value. Customer retention is just one of the benefits of digital marketing. Online marketing makes it possible to establish clear communication channels with customers, allowing brands to get to know them better. When customers know and feel that brands are trying to understand them, it increases their satisfaction and loyalty.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Optimize the brand experience<\/strong><\/h4>\n<p>The customer journey consists of all the moments of contact or interaction with a brand, on digital and physical platforms. A digital marketing strategy enhances the customer journey and ensures that all points of contact are effective. It also makes the whole process of information search, decision and purchase easier.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Ensuring trust<\/strong><\/h4>\n<p>Digital marketing allows brands to speak directly to their target market with personalized messages, which creates the conditions for generating reputation and trust, connection with <em>stakeholders<\/em>. And when customers trust brands, the decision to buy is made easier.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Conex\u00e3o com stakeholders &nbsp; Espera-se que em 2022, e nos pr\u00f3ximos anos, os profissionais de marketing sejam desafiados a enfrentar uma era de consequ\u00eancias inesperadas. Ao depararmo-nos com os desafios dos \u00faltimos meses, houve v\u00e1rias expetativas e previs\u00f5es n\u00e3o previamente equacionadas. Quem poderia prever que ter\u00edamos escassez de mat\u00e9rias-primas e um repensar de formatos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[467,10,587,2495,11,113,708,18,838],"class_list":["post-19824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-b2b","tag-comunicacao","tag-empresas","tag-empresas-b2b","tag-marketing","tag-rp","tag-sayu","tag-social-media","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19824"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824\/revisions"}],"predecessor-version":[{"id":987497610,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19824\/revisions\/987497610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/19826"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}