![\"B2B](\"https:\/\/say-u.pt\/wp-content\/uploads\/2022\/03\/4_8.png\")
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This year B2B market<\/strong> will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales channels and relationships with customers are being built. stakeholders. <\/em>More than half of global economic activities will be digitized by 2022 and digitization is shaping the future of business.<\/p>\n One of them is strengthening communication omnichannel<\/em><\/a> in all industries and sectors. Although it is already widely used by companies that deal directly with the end consumer, communication omnichannel<\/em> is essential in the B2B market for building a solid and agile relationship between companies. Being on multiple channels, both for sales and service, enables the strategic development of operations, keeping pace with digitalization and change.<\/p>\n E-commerce is accelerating and heading towards the mobile<\/em>. Several companies are focusing their efforts on campaigns mobile <\/em>to the detriment of campaigns in physical stores. In this increasingly competitive environment, marketing and communications professionals will have to focus on creating convenient experiences for customers across different devices, and also for customers beyond to encourage and retain them.<\/p>\n Offering experiences that integrate digital and face-to-face events is a trend that goes far beyond just a new way of accessing or managing events, while corporate cybersecurity has been an area of growing investment, both in awareness and training. 2022 also promises to be a year of changes in the sharing of data between customers and brands, which will lead them to create financial solutions and means of payment tailored to the profile of each consumer, with more advantageous rates and products.<\/p>\n Another trend of the year is the rise of the Chief Information Officer to increasingly strategic positions in organizations, with the growing relevance of the technology sector within companies, in a year when technology trends for 2022 will be focused on digital transformation processes and information security. Diversity, inclusion and sustainability policies will also be on the agendas and will need to be addressed. Marketing, Communication and Public Relations strategies<\/a> capable of ensuring differentiation, notoriety and reputation.<\/p>","protected":false},"excerpt":{"rendered":" Mercado B2B Este ano o mercado B2B ser\u00e1 marcado por diversas tend\u00eancias, impulsionadas pela transforma\u00e7\u00e3o digital, que acelerou nos \u00faltimos dois anos. Os processos e atividades operacionais est\u00e3o a ser otimizados e h\u00e1 a constru\u00e7\u00e3o de novos canais de vendas e de relacionamento com os stakeholders. Mais da metade das atividades econ\u00f3micas globais […]<\/p>\n","protected":false},"author":3,"featured_media":19999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[467,10,587,2495,282,11,2612,894,113,708,122],"class_list":["post-19990","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-b2b","tag-comunicacao","tag-empresas","tag-empresas-b2b","tag-foco","tag-marketing","tag-mercado-b2b","tag-oportunidades","tag-rp","tag-sayu","tag-tendencias"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19990"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19990\/revisions"}],"predecessor-version":[{"id":987497418,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19990\/revisions\/987497418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/19999"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}