{"id":19991,"date":"2022-03-02T18:10:27","date_gmt":"2022-03-02T17:10:27","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=19991"},"modified":"2024-09-04T15:22:59","modified_gmt":"2024-09-04T14:22:59","slug":"ecosystems-interconnected-b2b","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/ecossistemas-interconectados-b2b\/","title":{"rendered":"B2B: an increasingly transversal specialization"},"content":{"rendered":"

\"Interconnected<\/p>\n

 <\/p>\n

Interconnected ecosystems<\/strong><\/h3>\n

 <\/p>\n

The pandemic has brought new challenges for business<\/strong> and now we need to look ahead and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), particularly in its Business-To-Business (B2B) specialization, is growing, a trend that cuts across all sectors.<\/p>\n

B2B is a combination of interconnected ecosystems, financial services, energy, telecommunications or aviation, to name a few, all of them massively disrupted by technology and with the pandemic as a backdrop. As a model is the alignment of support for brands within this ecosystem, both with insights<\/em> and topics to help with communication during the move.<\/p>\n

The aim is to combine B2B with information, media and technology resources. This combination - B2B with the so-called \"technological B2B\" - has been the lever of the post-pandemic economic recovery and confidence seems to be recovering, with some expectation for the future. However, companies of any size that are not diversified, with liquidity and financial strength and a strong culture of collaboration and commitment at work are likely to have a harder time.<\/p>\n

B2B starts with an in-depth knowledge of the market. A true understanding of the complexity of sectors means that you can deliver to stakeholders<\/em> relevant, thoughtful and innovative creativity. The alignment of this performance allows for a fully integrated approach that makes clients think beyond the immediate, guaranteeing the success of the post-resurgence.pandemic<\/a>.<\/p>\n

The demand for marketing, communications and public relations services has grown due to the inability of companies to meet with customers, and prospects<\/em>This has led to a demand for digital channels and content to replace personal channels. There has been a greater demand for influencer marketing<\/em> and evaluation of social media<\/em>as well as greater investment in tought leadership<\/em> and digital content to generate leads<\/em> e awarness<\/em> brands.<\/p>\n

And this is where communication plays a decisive role. Innovating with creative campaigns and using digital platforms for publication. When the use of these tools is convincing, it increases the engament <\/em>with the stakeholders<\/em>. Many companies have already realized that communication is the key to success<\/a> and it could have a real impact on the way we live.<\/p>","protected":false},"excerpt":{"rendered":"

  Ecossistemas interconectados   A pandemia trouxe novos desafios aos neg\u00f3cios e agora \u00e9 preciso olhar para a frente e, com base neste experi\u00eancia de dois anos, para o futuro. O Marketing, Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas (RP), em particular na sua especializa\u00e7\u00e3o Business-To-Business (B2B) est\u00e1 em crescendo, uma tend\u00eancia que \u00e9 transversal a todos os […]<\/p>\n","protected":false},"author":3,"featured_media":20000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[467,10,2610,587,2495,282,11,894,113,708,88],"class_list":["post-19991","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-b2b","tag-comunicacao","tag-ecossistemas","tag-empresas","tag-empresas-b2b","tag-foco","tag-marketing","tag-oportunidades","tag-rp","tag-sayu","tag-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=19991"}],"version-history":[{"count":6,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19991\/revisions"}],"predecessor-version":[{"id":987497413,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/19991\/revisions\/987497413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/20000"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=19991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=19991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=19991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}