{"id":20013,"date":"2022-03-02T19:06:50","date_gmt":"2022-03-02T18:06:50","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20013"},"modified":"2024-09-04T15:49:10","modified_gmt":"2024-09-04T14:49:10","slug":"franchising-entrusts-its-communications-to-sayu","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/franchising-confia-comunicacao-a-sayu\/","title":{"rendered":"Franchising entrusts communication to SayU Consulting"},"content":{"rendered":"
\"Franchising

Cristina Matos, Secretary General and CEO of APF, and Marta Gon\u00e7alves, Managing Partner at SayU<\/p><\/div>\n

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SayU Consulting is partnering with the Portuguese Franchising Association to strengthen its communication strategy. <\/strong><\/h3>\n

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This initiative comes at a time of new challenges for companies and entrepreneurs and new opportunities for the franchising industry.<\/h4>\n

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The Portuguese Franchising Association (APF) has entered into a strategic partnership with SayU Consulting. The communications and marketing consulting firm will be responsible for amplifying the APF\u2019s message in support of the franchising ecosystem in Portugal, promoting its visibility among stakeholders<\/em> and strengthening its role in innovation and the promotion of the sector.<\/p>\n

In response to this challenge, SayU Consulting brings its expertise in developing strategies for defining market positioning and building reputation for franchises and franchisees. This track record and know-how<\/em> form the basis of the \u201cGO360\u00ba>PR4Franchising\u201d communication methodology, developed by the consulting firm to enable a structured communication response to stakeholders<\/em> in the sector and support its business goals.<\/p>\n

As Cristina Matos, Secretary General and CEO of APF, explains, \u201cGiven the changing landscape\u2014in which even some of our channels for engaging with the public have evolved\u2014it is essential that we have an effective communication strategy. We have a message to convey: to make the value of franchising tangible. To achieve this, the contribution of our partners is essential, and it is for this purpose that we have now established this partnership with SayU Consulting.\u201d<\/em>.<\/p>\n

According to Marta Gon\u00e7alves, Managing Partner at SayU Consulting, \u201cThis is a time of challenges in the business environment. In this context, it is essential that any organization\u2019s communications\u2014particularly when it plays a decisive role in a given sector\u2014be planned and intentional. SayU\u2019s close understanding of the challenges brands face in reaching their audience and carving out their niche allows us to view the APF\u2019s mission in a different light as we seek to understand how its role and scope can grow and evolve. This is the challenge we aim to address.\u201d<\/em>.<\/p>\n

The partnership precedes the \u201cExpofranchise 2022\u201d event\u2014which was postponed last year\u2014and the first-ever presentation of the APF\u2019s Seals of Excellence in Franchising, an award given to companies operating in the franchise market in Portugal.<\/p>\n

If you would like to learn more about our communications services for franchising, please visit our GO>360 \u2013 PR4Franchising<\/a>.<\/strong><\/p><\/blockquote>\n

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About APF - Portuguese Franchising Association <\/strong><\/h4>\n

The APF - Portuguese Franchising Association is a private non-profit association, founded in 1987.<\/p>\n

Its main mission is the study, dissemination and promotion of franchising in Portugal as a business development system and as a solution for the creation and expansion of SMEs in the domestic and international markets. It intends to actively contribute to the dynamization of entrepreneurship in Portugal and the creation of business through the franchising system.<\/p>\n

Additional information at www.associacaofranchising.pt<\/a><\/p>\n

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Contact details of Advice from<\/a> Imprbag<\/a><\/strong><\/h4>\n

SayU Consulting<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    A SayU Consulting \u00e9 o parceiro da Associa\u00e7\u00e3o Portuguesa de Franchising para refor\u00e7ar a sua estrat\u00e9gia de comunica\u00e7\u00e3o.   Aposta acontece num momento de novos desafios para empresas e empreendedores e oportunidades para o setor do franchising.   A Associa\u00e7\u00e3o Portuguesa de Franchising (APF) firmou uma parceria estrat\u00e9gica com a SayU Consulting. A […]<\/p>\n","protected":false},"author":3,"featured_media":19237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[2621,2622,708,2623],"class_list":["post-20013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos","tag-apf","tag-cristina-matos","tag-sayu","tag-secretaria-geral-e-ceo-da-apf"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20013"}],"version-history":[{"count":9,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20013\/revisions"}],"predecessor-version":[{"id":987497422,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20013\/revisions\/987497422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/19237"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}