{"id":20195,"date":"2022-05-31T17:26:18","date_gmt":"2022-05-31T16:26:18","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20195"},"modified":"2024-09-04T17:10:30","modified_gmt":"2024-09-04T16:10:30","slug":"the-audience-has-the-power","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-audiencia-tem-o-poder\/","title":{"rendered":"The audience has the power"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20197\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2022\/05\/SuccessSteps_1-1024x529.png\" alt=\"\" width=\"805\" height=\"416\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The way in which powerful content is produced, distributed, and consumed has changed. <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4>There is a shift in power, in which the audience is now in charge; it is no longer passive but actively chooses the content it watches, reads, listens to, and pays attention to, as well as which messages it will value.<\/h4>\n<p>&nbsp;<\/p>\n<p>The main objective is to identify, create and distribute unique content that guarantees the public's involvement with the <a href=\"https:\/\/www.comparably.com\/brands\">brands<\/a>.<\/p>\n<p>In communication, nothing has the power of a good story. The person who tells the best story is the most successful:<\/p>\n<ul>\n<li>Taking the lead in the future by keeping up with technological trends<\/li>\n<li>To humanize, to create love through a more intimate narrative with a more informal tone and greater emotion to ensure greater proximity to audiences;<\/li>\n<li>Creating trust using experts, greater accessibility with simplification and making innovation the differentiating factor<\/li>\n<li>Use the various tools to reach the widest audience and make the subject interesting, segmenting the audience and the target public<\/li>\n<li>Concern for the future of the consumer, responding to their needs and improving their experience and quality of life<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Over the years <em><strong>Storytelling<\/strong>\u00a0<\/em> - a good, well-told story - has been reinventing itself and adapting to the social changes of the moment. Consumers are increasingly trying to identify with brands that reflect the values they stand for. Most identify with a s<em>torytelling<\/em>\u00a0creative and emotional, in which the key is to be able to build mobilizing and engaging stories in a succinct and impactful way.<\/p>\n<p>Brands have also chosen to tell a story in an innovative way that the public can identify with. The dividends, especially in terms of reputation, are largely positive as the public establishes an emotional relationship with the brand in question.<\/p>\n<p>To ensure <a href=\"https:\/\/say-u.pt\/en\/2016\/04\/14\/build-a-relationship-with-the-public\/\">the consumer's emotional relationship<\/a>\u00a0There are a few key elements to the brand in question:<\/p>\n<ul>\n<li>They're emotional<\/li>\n<li>Help or motivate someone<\/li>\n<li>Involve users<\/li>\n<li>They make people identify and see themselves in situations<\/li>\n<li>Scale easily in terms of reach and shares<\/li>\n<li>They explore common motivations and behaviors<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>&nbsp; A forma como se produz e distribui e consome conte\u00fado de poder mudou. &nbsp; H\u00e1 uma transfer\u00eancia de poder, onde quem manda \u00e9 a audi\u00eancia, que deixou de ser passiva e passou a escolher o conte\u00fado que v\u00ea, l\u00ea, ouve, presta aten\u00e7\u00e3o e qual a mensagem a que vai dar valor. &nbsp; O grande [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[420,12],"class_list":["post-20195","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-consumidor","tag-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20195"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20195\/revisions"}],"predecessor-version":[{"id":987497447,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20195\/revisions\/987497447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/20196"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}