{"id":20455,"date":"2022-09-22T15:35:32","date_gmt":"2022-09-22T14:35:32","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20455"},"modified":"2024-09-04T18:38:06","modified_gmt":"2024-09-04T17:38:06","slug":"the-structure-of-social-media-the-evolution-of-the-web","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-estrutura-do-social-media-a-evolucao-da-web\/","title":{"rendered":"The social media framework: the evolution of the web"},"content":{"rendered":"

When companies analyze, develop and use the social media<\/em><\/a>, However, it is important to take into account some factors that are instrumental in these processes.<\/strong><\/p>\n

 <\/p>\n

Digital Audiences<\/h3>\n

The \u201cdigital divide\u201d is real, meaning a lack of access to information and communication for billions around the world. Even as technological access expands rapidly through wireless networks and mobile devices, there is a socio-economic and cultural divide. This is because many sectors of society have low economic levels for access to digital devices and networks. When planning PR, marketing and communications activities, we need to keep this issue in mind.<\/p>\n

A second key factor is that many social media users are passive, observing and monitoring, but not actively contributing to discussions or content. One estimate considers that up to 90 percent of Internet users exhibit this behavior. This means that only 10% of the online audience are active participants in interactive environments. However, even when reading and viewing content and following messages from others, these users are learning and consuming content. Therefore, even just \u201clurking\u201d can be a form of participation.<\/p>\n

 <\/p>\n

Transforming the Scenario<\/h3>\n

One of the most serious concerns raised about social media is that the content circumvents the gatekeepers<\/em> that operate in traditional media - the editors, sub-editors, and writers who check sources and confirm the veracity of statements and facts. Despite concerns about flaws in their role, social media is open to anyone with Internet access and relies on a process of \u201cself-correction\u201c.<\/p>\n

The evolution of the Web has depleted the ranks of these cultural decision-makers, such as professional critics, journalists, editors or artists. And other creators of specialized information are being replaced by bloggers<\/em> amateurs, \u201chacktivists<\/a>\u201d or individuals dedicated to subjects as hobbies.<\/p>\n

Some social media users, particularly \u201ccitizen journalists\u201d, run the risk of presenting opinion as fact, rumors as reporting and innuendo as information. Although social media content is not controlled by intermediaries (where the means between producers and receivers meet), mechanisms for maintaining the quality of content and its credibility are increasingly common and effective.<\/p>","protected":false},"excerpt":{"rendered":"

Quando as empresas analisam, desenvolvem e utilizam as social media, t\u00eam de ter em conta alguns fatores que s\u00e3o instrumentais nestes processos.   Audi\u00eancias Digitais A \u201cfratura digital\u201d \u00e9 real, significando a falta de acesso \u00e0 informa\u00e7\u00e3o e \u00e0 comunica\u00e7\u00e3o para milhares de milh\u00f5es em todo o mundo. Mesmo \u00e0 medida que o acesso tecnol\u00f3gico […]<\/p>\n","protected":false},"author":4,"featured_media":20482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[28,200,18,585],"class_list":["post-20455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-online","tag-relacoes-publicas","tag-social-media","tag-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20455"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20455\/revisions"}],"predecessor-version":[{"id":987497473,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20455\/revisions\/987497473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/20482"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}