{"id":20459,"date":"2022-09-22T15:36:44","date_gmt":"2022-09-22T14:36:44","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=20459"},"modified":"2022-10-19T09:56:40","modified_gmt":"2022-10-19T08:56:40","slug":"social-media-organization","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-organizacao-do-social-media\/","title":{"rendered":"The organization of social media platforms"},"content":{"rendered":"

In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions.<\/p>\n

Social Media Codes of Conduct<\/a><\/p>\n

There should be clear social media policies and guidelines in all organizations. Specify who can comment on issues related to working in social media, as well as outlining protocols and standards to be followed. It is vital to name who is responsible for monitoring and reporting on this type of media.<\/p>\n

Like most social media, their management follows the tradition of advertising in many organizations. It therefore falls under marketing practices. However, publishing news, monitoring social media, and responding to online comments when necessary, is more typically a PR or corporate communications responsibility. Leaving all social media involvement to marketing can lead to a desire to sell. However, it is important not to be overly promotional in the use of these media.<\/p>\n

Social Media in Public Relations<\/p>\n

Public relations professionals have embraced digital and social media because they provide new ways to reach and connect with their customers. stakeholders<\/em><\/a>. This development gives organizations the opportunity to engage in more relevant conversations. Companies can tell their story or pass on their key message to segments of the public or the general public in an interactive way.<\/p>\n

It is now generally acknowledged that we are in a new era of communication, in which transparency and real dialogue with the stakeholders<\/em> play key roles. However, despite the importance of openness and interactivity for dialogue, participation and involvement, there are signs that social media are not delivering on their transformative promises. On the contrary, they are used as a one-way transmission of political and organizational messages.<\/p>\n

However, organizations, especially large ones, don't seem to be making full use of the interactive potential of these media to build and maintain relationships with stakeholders. And if we look at the use of social media by most large corporations, we see social media tools used in a unidirectional way to get messages to the public<\/p>","protected":false},"excerpt":{"rendered":"

Numa organiza\u00e7\u00e3o, v\u00e1rios departamentos gerem e interagem com as plataformas de social media. Estes incluem o marketing, Rela\u00e7\u00f5es P\u00fablicas ou comunica\u00e7\u00e3o empresarial, e por vezes as divis\u00f5es de TI. C\u00f3digos de Conduta em Social Media Devem existir pol\u00edticas e diretrizes claras em mat\u00e9ria de social media em todas as organiza\u00e7\u00f5es. Especificar quem pode comentar quest\u00f5es […]<\/p>\n","protected":false},"author":4,"featured_media":20484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[2701,2702,2700,200,18],"class_list":["post-20459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-diretrizes","tag-monitorizacao","tag-politicas","tag-relacoes-publicas","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=20459"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20459\/revisions"}],"predecessor-version":[{"id":20554,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/20459\/revisions\/20554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/20484"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=20459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=20459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=20459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}