{"id":5687,"date":"2014-10-07T14:58:19","date_gmt":"2014-10-07T14:58:19","guid":{"rendered":"http:\/\/sayuconsulting.wordpress.com\/?p=588"},"modified":"2023-06-06T12:50:41","modified_gmt":"2023-06-06T11:50:41","slug":"create-your-own-story","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/criar-uma-historia-propria\/","title":{"rendered":"Create your own story"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Create your own story<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11256 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/10\/11.png\" alt=\"PR\" width=\"828\" height=\"315\" \/><\/p>\n<p>We know that the\u00a0<b>Public Relations <\/b>are not limited to the work carried out with the <em>media<\/em> and we also know that it is no longer just in the <em>Media Relations<\/em> on which current efforts in brand strategies are focused. Other approaches to managing messages and disseminating information are now gaining increasing prominence alongside this aspect.<\/p>\n<p>The aspect of<strong> Media Relations<\/strong> it remains a crucial part of public relations, but <strong>is no longer the main tactic<\/strong> available to organizations when they implement initiatives to gain visibility and prominence in the market. Press releases should continue to be sent; it remains necessary to identify editors, journalists, and<a href=\"https:\/\/say-u.pt\/en\/we-commit\/\"> bloggers<\/a> and build a network of contacts; we need to develop strategies and monitor trends. We cannot, however, base a strategy solely on these elements.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Public Relations is also content<\/b>. If the goal is to create a story that truly represents the brand being promoted, no one can tell it better than if it is told in the first person. In this sense, the traditional press release is static and should be supplemented with <strong><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Conte%C3%BAdo\">content<\/a> dynamic<\/strong>, using photographs and videos, infographics, and detailed visual information, and <em>case studies<\/em> so that they become the \u201cchapters\u201d of a complete story.<\/p>\n<p>&nbsp;<\/p>\n<p>The<b>\u00a0Public relations is undergoing a period of transformation<\/b>. In order to tell a story that sets the organization apart and achieves its stated goals, the complementary nature of the tactics to be used is the only way to effectively convey that story to someone.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11169 size-medium\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Criar uma hist\u00f3ria pr\u00f3pria Sabemos que as\u00a0Rela\u00e7\u00f5es Publicas n\u00e3o se resumem ao trabalho desenvolvido junto dos media e sabemos, tamb\u00e9m, que j\u00e1 n\u00e3o \u00e9 apenas nas Media Relations que o atual esfor\u00e7o nas estrat\u00e9gias das marcas se concentra. A esta vertente v\u00eam agora juntar-se com crescente relev\u00e2ncia outras tipologias no modo de gerir mensagens e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[111,112,113,114],"class_list":["post-5687","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-complementaridade","tag-conteudo","tag-rp","tag-transformacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=5687"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5687\/revisions"}],"predecessor-version":[{"id":987495008,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5687\/revisions\/987495008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11259"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=5687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=5687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=5687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}