{"id":5688,"date":"2014-10-07T15:01:03","date_gmt":"2014-10-07T15:01:03","guid":{"rendered":"http:\/\/sayuconsulting.wordpress.com\/?p=590"},"modified":"2023-04-27T16:35:24","modified_gmt":"2023-04-27T15:35:24","slug":"an-original-narrative","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/uma-narrativa-original\/","title":{"rendered":"An original narrative"},"content":{"rendered":"<p><a href=\"https:\/\/sayuconsulting.files.wordpress.com\/2014\/07\/moversshakers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-568 size-full\" src=\"https:\/\/sayuconsulting.files.wordpress.com\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"980\" height=\"378\" \/><\/a><\/p>\n<p>If we consider that every communication campaign is a story, how can we create an original narrative? How can we tell a story in a truly unique way that reflects the brand\u2019s journey and its goals?<\/p>\n<p>This is the challenge that any organization faces, and <a href=\"https:\/\/www.youtube.com\/watch?v=Oz8ag5i9h0E\">the solution developed by Adobe<\/a> Providing specific tools for this purpose is an example worth following in terms of telling a story in a simple yet impactful and relevant way.<\/p>\n<p>As new tools emerge to help you tell your story, it\u2019s important to take some time to clarify what you\u2019d like to share and think about how you can do so. But never forget that these tools are just that\u2014tools\u2014and that it is the story that emerges that will be the key to successfully connecting with the audience you want to reach.<\/p>\n<p>This goal of building rapport is based on a well-thought-out strategy\u2014one that is neither forced nor artificial\u2014if the real priority is to reinforce the informal and dynamic tone of a communication style that differs from the traditional corporate platform.<\/p>\n<p>More than just a showcase for its products or services\u2014or a space for marketing clich\u00e9s\u2014the story humanizes the brand, while always presenting a clear narrative tailored to the organization\u2019s goals.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se considerarmos que cada processo de Comunica\u00e7\u00e3o \u00e9 uma hist\u00f3ria, de que modo podemos criar uma narrativa original? De que modo podemos contar uma hist\u00f3ria de forma verdadeiramente diferente e que traduza o percurso da marca e os seus objetivos? Este \u00e9 o desafio com o qual qualquer organiza\u00e7\u00e3o se depara e a resposta desenvolvida [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[115,116,117,118],"class_list":["post-5688","post","type-post","status-publish","format-standard","category-moversshakers","tag-adobe","tag-ferramenta","tag-narrativa","tag-partilha"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=5688"}],"version-history":[{"count":1,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5688\/revisions"}],"predecessor-version":[{"id":21029,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/5688\/revisions\/21029"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=5688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=5688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=5688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}