{"id":6509,"date":"2015-01-07T16:08:53","date_gmt":"2015-01-07T16:08:53","guid":{"rendered":"http:\/\/sayuconsulting.wordpress.com\/?p=862"},"modified":"2023-06-06T12:11:55","modified_gmt":"2023-06-06T11:11:55","slug":"9-steps-to-a-successful-public-relations-campaign","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/9-passos-para-uma-campanha-de-relacoes-publicas-bem-sucedida\/","title":{"rendered":"9 steps to a successful PR campaign"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>9 steps to a successful PR campaign<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/01\/sucess-steps1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-861 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/01\/sucess-steps1.jpg?w=611\" alt=\"Success Steps 1\" width=\"611\" height=\"442\" \/><\/a><\/p>\n<p>These days, reputation is almost everything for an organization. The best way to illustrate this point is the oft-repeated saying, \u201cIt takes years to build and only a few seconds to destroy.\u201d We must therefore ensure that the public has the image of our organization that we want them to have. The most effective way to manage this phenomenon is to equip ourselves with public relations tools, reinforcing the message that allows us to manage the positive flow of information being conveyed. This tool also allows us to anticipate any type of negative message that may be conveyed and provide an efficient and effective response to avoid more drastic consequences. To achieve a successful PR campaign, we must keep these\u00a0<a href=\"https:\/\/www.findtheedge.com\/marketing\/9-steps-to-a-successful-pr-campaign\">9 steps<\/a>:<\/p>\n<ul>\n<li>Find out your results;<\/li>\n<li>Focus on your audience;<\/li>\n<li>Develop a smart strategy;<\/li>\n<li>Start creating targeted press releases;<\/li>\n<li>Networking skills developed;<\/li>\n<li>Find new creative angles;<\/li>\n<li>Use your personal brand;<\/li>\n<li>Evaluate the effectiveness of your campaign.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>9 Passos para uma campanha de rela\u00e7\u00f5es p\u00fablicas bem-sucedida Atualmente a reputa\u00e7\u00e3o \u00e9 quase tudo para uma organiza\u00e7\u00e3o. A premissa mais adequada a esta afirma\u00e7\u00e3o \u00e9 o recorrente uso do ditado \u201cdemoramos anos a construir e apenas alguns segundos para destruir\u201d. Devemos portanto, garantir a imagem que queremos que o p\u00fablico tenha da nossa organiza\u00e7\u00e3o. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[158,67,159],"class_list":["post-6509","post","type-post","status-publish","format-standard","category-successsteps","tag-campanha","tag-passos","tag-public-relations"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=6509"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6509\/revisions"}],"predecessor-version":[{"id":987494999,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6509\/revisions\/987494999"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=6509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=6509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=6509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}