{"id":6861,"date":"2015-03-02T15:21:25","date_gmt":"2015-03-02T15:21:25","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=6861"},"modified":"2023-06-06T11:37:57","modified_gmt":"2023-06-06T10:37:57","slug":"knowing-where-to-start","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/saber-onde-comecar\/","title":{"rendered":"Knowing where to start"},"content":{"rendered":"<p><strong>Knowing where to start<\/strong><\/p>\n<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/03\/4prgeeks22.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6867\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/03\/4prgeeks22-300x300.jpg\" alt=\"4prgeeks2\" width=\"400\" height=\"401\" \/><\/a><\/p>\n<p>Every project inevitably begins by achieving a clear vision of how it will be presented to the market. This is a definition that takes place at the level of the business process developed, but which also has a bearing on the discourse to be developed and the way in which it is conveyed to the public.<\/p>\n<p>This definition of who we are, how we want to communicate and what message we want to get across becomes the <strong>fundamental aspect of the<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Comunica%C3%A7%C3%A3o\"> communication<\/a> e <a href=\"https:\/\/say-u.pt\/en\/we-are\/\">marketing<\/a><\/strong> to be designed and the respective actions that are part of it.<\/p>\n<p>Although it's not easy to reach these conclusions, the questions that lead to them are recognizable and should be the starting point for reaching an understanding of the intended positioning and what we want to communicate:<\/p>\n<p><em>\u201cWho are we?\u201d<\/em><\/p>\n<p><em>\u201cWhat value do we bring to the sector?\u201d<\/em><\/p>\n<p>\"<em>What is our unique point of view?\u201d<\/em><\/p>\n<p><em>\u201cWhat audience do we want to reach?\u201d<\/em><\/p>\n<p><em>\u201cWhat message do we want them to associate with our Brand?\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Only after obtaining these answers will it be possible to clearly understand which plan, out of several, is best suited to the objectives we want to achieve.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11169\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Saber onde come\u00e7ar Cada projeto inicia-se, inevitavelmente, por alcan\u00e7ar uma vis\u00e3o clara do modo como este vai ser apresentado ao mercado. Esta \u00e9 uma defini\u00e7\u00e3o que acontece ao n\u00edvel do processo de neg\u00f3cio desenvolvido mas que tem tamb\u00e9m uma vertente no discurso a elaborar e na forma como este \u00e9 veiculado junto do p\u00fablico. Esta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[194,176,66],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-conceito","tag-marca","tag-mensagem"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=6861"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6861\/revisions"}],"predecessor-version":[{"id":987494984,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/6861\/revisions\/987494984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/6867"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=6861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=6861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=6861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}