{"id":7107,"date":"2015-05-05T17:30:59","date_gmt":"2015-05-05T17:30:59","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7107"},"modified":"2023-05-04T14:54:01","modified_gmt":"2023-05-04T13:54:01","slug":"ensure-our-presence-to-be-recognized","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/assegurar-a-presenca-para-sermos-reconhecidos\/","title":{"rendered":"Ensure presence for visibility"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11380 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/26.png\" alt=\"visibility\" width=\"828\" height=\"315\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>When we approach the subject of visibility, we realize that it increasingly counts on being present <em>online<\/em>, So much so that some marketing experts agree that this approach is the 21st century equivalent of the first meeting with the customer.<\/p>\n<p>For your brand to achieve a high <strong>visibility <em>online<\/em><\/strong> must be recognizable, relatable and authentic. The presence <em>online<\/em> will work like a nightlight: it will illuminate consumers when you can't be there.<\/p>\n<p>We leave you with<strong> five most effective ways to maximize your visibility <em>online<\/em><\/strong>:<\/p>\n<ol>\n<li><strong>Streamline yours <em>website<\/em><\/strong>: Currently, the <em>website<\/em> of a brand is much more than a business card. Invest in a <em>website<\/em> interactive, properly organized, containing essential information about the brand, such as information about the products\/services it offers, places to buy them and contact details. You should also promote the brand's history and values.<\/li>\n<li><strong>Presence at <a href=\"https:\/\/say-u.pt\/en\/?s=redes+sociais&amp;et_pb_searchform_submit=et_search_proccess&amp;et_pb_include_posts=yes&amp;et_pb_include_pages=yes\">social networks<\/a><\/strong>: This is a topic you can no longer escape. Social networks are everywhere, so your brand must be on at least one social network. A social network helps to promote visibility, recognition and <em>brand loyalty <\/em>of a brand. It's also a great tool for achieving the desired results easily and effectively, especially when you have few resources.<\/li>\n<li><strong><em>Press release<\/em><\/strong>: The sharing of <em>press releases <\/em>is an effective way of increasing brand visibility. Even more effective if your publication is selected by Google News, as it will receive more media coverage.<\/li>\n<li><strong>Start a blog<\/strong>: O <em>blogging<\/em> is one of the most effective ways of achieving visibility <em>online<\/em>, This helps to establish a relationship with consumers and other influencers and gives them the chance to get to know the brand on a more intimate level.<\/li>\n<\/ol>\n<p><em>\u00a0<\/em><\/p>\n<p>While achieving visibility, be it <em>online<\/em> or not, stick with it <strong>authentic<\/strong>. Don't present yourself as any other brand. If you can keep up <strong>honest and accessible<\/strong> about the values of your brand, it will appear in the eyes of consumers and you will be able to achieve your goal through it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11169\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Quando abordamos o tema da visibilidade percebemos que cada vez mais conta estar presente online, tanto que alguns especialistas em marketing concordam que esta abordagem \u00e9 o equivalente do s\u00e9c. XXI ao primeiro encontro com o cliente. Para a sua marca alcan\u00e7ar um elevado estatuto de visibilidade online dever\u00e1 ser reconhecida, relacion\u00e1vel e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[231,28,71,232,18,230,233],"class_list":["post-7107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-blog","tag-online","tag-pr","tag-presenca","tag-social-media","tag-visibilidade","tag-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7107"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7107\/revisions"}],"predecessor-version":[{"id":21125,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7107\/revisions\/21125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11388"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}