{"id":7392,"date":"2015-06-03T16:02:58","date_gmt":"2015-06-03T16:02:58","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7392"},"modified":"2023-05-04T15:10:31","modified_gmt":"2023-05-04T14:10:31","slug":"goexpress-invests-in-repositioning","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/goexpress-investe-em-reposicionamento\/","title":{"rendered":"GO>EXPRESS invests in repositioning"},"content":{"rendered":"

In a sector where personalization of delivery and proximity to the customer are among the main priorities of operators, the GO>Express<\/a> repositions its offer with a strategic focus on Express Transportation.<\/strong><\/p>\n

\"LadoGO_Repositioning<\/a>Lisbon, June 22, 2015<\/strong> - Following an investment in the order of 400 thousand euros in repositioning, GO>Express, Express Transport company of the largest private transport group in the Iberian Peninsula - the Barraqueiro Group, expects to grow 10% in 2015.<\/p>\n

For Adelino Almendra, CEO of GO>Express<\/em>,<\/em> \"This is a strategy that arises naturally, in order to assert ourselves as an express operator with fast and personalized distribution. The name and history recognized in the market is followed by a brand that we aspire to be strong. This repositioning demonstrates the attention we pay to the future and reinforces the idea of a contemporary, innovative and creative organization associated with values of rigor, commitment and trust, and clarifies the importance of providing a wide range of services, the personalization and proximity of action to Customers and the decades of experience that defines us\".<\/em>.<\/p>\n

This repositioning of the offer, which at the beginning of the year gave rise to the rebranding of Transporta into GO>Express, culminates with the launch of the \"Our GO side<\/strong> makes all the difference\". Present in the Written Press, Radio, Social Media and Digital, it highlights the role of employees and the team in the company. The communication concept points to the individual contribution of each one to the brand experience - their contribution. GO side<\/em>as a factor that helps to make a difference in relation to the competition and the market.<\/p>\n

Currently the largest Portuguese company operating in the national fractional freight transportation market, the universe integrated by GO>Express gives it an international dimension and leadership in the Iberian context.<\/p>\n

Additional information is available in the campaign Press Kit. here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Num sector em que a personaliza\u00e7\u00e3o da entrega e a proximidade ao cliente encontram-se entre as principais prioridades dos operadores, a GO>Express reposiciona a sua oferta com uma aposta estrat\u00e9gica no Transporte Expresso. Lisboa, 22 de junho de 2015 \u2013 Na sequ\u00eancia de um investimento na ordem dos 400 mil euros em reposicionamento, a GO>Express, […]<\/p>\n","protected":false},"author":2,"featured_media":7399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[158,243,207,244,208],"class_list":["post-7392","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos","tag-campanha","tag-colaboradores","tag-goexpress","tag-lado-go","tag-rebranding"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7392"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7392\/revisions"}],"predecessor-version":[{"id":21133,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7392\/revisions\/21133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/7399"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}