{"id":7406,"date":"2015-06-03T17:12:29","date_gmt":"2015-06-03T17:12:29","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7406"},"modified":"2023-06-06T11:14:39","modified_gmt":"2023-06-06T10:14:39","slug":"the-coca-cola-strategy","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-estrategia-coca-cola\/","title":{"rendered":"The Coca-Cola strategy"},"content":{"rendered":"<p><strong>The Coca-Cola strategy<\/strong><\/p>\n<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"980\" height=\"378\" \/><\/a><\/p>\n<p>Melinda Gates is co-chair of the Bill &amp; Melinda Gates Foundation.<\/p>\n<p>In this presentation, he advocates for NGOs to adopt strategies typically reserved for corporations such as Coca-Cola, whose global network of marketers and distributors ensures that its product reaches even the most remote corners of the globe.<\/p>\n<p>If a company can get its products to consumers far away, why can\u2019t governments and NGOs do the same? Innovation comes from all sectors, and the key is to understand how successful business strategies can be adapted to achieve social objectives.<\/p>\n<p>Find out more at <a href=\"https:\/\/www.ted.com\/talks\/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola\">https:\/\/www.ted.com\/talks\/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A estrat\u00e9gia Coca-Cola Melinda Gates \u00e9 co-Presidente da Bill &amp; Melinda Gates Foundation. Nesta apresenta\u00e7\u00e3o, defende a ado\u00e7\u00e3o por parte de ONGs de estrat\u00e9gias habitualmente reservadas a corpora\u00e7\u00f5es como a Coca-Cola, cuja rede global de marketers e distribuidores assegura que o seu produto chega aos locais mais rec\u00f4nditos do globo. Se uma empresa consegue fazer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[245,246,247],"class_list":["post-7406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-coca-cola","tag-gates","tag-tedx"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7406"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7406\/revisions"}],"predecessor-version":[{"id":987494979,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7406\/revisions\/987494979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/7407"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}