{"id":7668,"date":"2015-09-02T16:13:33","date_gmt":"2015-09-02T16:13:33","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7668"},"modified":"2023-06-06T11:01:29","modified_gmt":"2023-06-06T10:01:29","slug":"when-you-lose-control-and-stay-positive","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/quando-perder-o-controlo-e-positivo\/","title":{"rendered":"When losing control is positive"},"content":{"rendered":"<p><strong>When losing control is positive<\/strong><\/p>\n<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11374 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/09\/25.png\" alt=\"\" width=\"828\" height=\"315\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Gone are the days (if they ever existed) when an individual, company, or brand had tight control over its reputation\u2014the sharing of information <em>online<\/em> It means that if you're relevant, there's a constant, informal conversation happening about you that you can't control.<\/p>\n<p>Tim Leberecht points out in this presentation<strong> Three Key Ideas About Accepting Your Loss of Control<\/strong>, to define it and even to use it as a catalyst to reconnect with your values.<\/p>\n<p>Sometimes, successful marketing campaigns are all about getting creative, thinking outside the box, and letting some of your brand\u2019s communication happen outside your control. In this video, the discussion centers on the advantages of<strong> give up some control<\/strong> on a brand's reputation so that it can grow and reap some unexpected benefits from its community. The <strong>Reputations are built on relevance<\/strong> and through open and organic dialogue. This is the focus of this presentation, while also demonstrating how a loss of control can help <strong>promote the values associated with a brand<\/strong>.<\/p>\n<p>Read more <a href=\"https:\/\/www.ted.com\/talks\/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11169\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando perder o controlo \u00e9 positivo &nbsp; J\u00e1 passou o tempo (se \u00e9 que chegou a existir) em que um indiv\u00edduo, empresa ou marca tinha um controlo apertado sobre a sua reputa\u00e7\u00e3o \u2013 a partilha de informa\u00e7\u00e3o online significa que se \u00e9 relevante, existe uma constante conversa\u00e7\u00e3o informal a acontecer sobre si e que n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[280,28,30],"class_list":["post-7668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-controlo","tag-online","tag-reputacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7668"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7668\/revisions"}],"predecessor-version":[{"id":987494972,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7668\/revisions\/987494972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11377"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}