{"id":7670,"date":"2015-09-02T16:18:50","date_gmt":"2015-09-02T16:18:50","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7670"},"modified":"2023-06-06T10:59:00","modified_gmt":"2023-06-06T09:59:00","slug":"what-makes-a-good-reputation-campaign","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/o-que-faz-uma-boa-campanha-de-reputacao\/","title":{"rendered":"What makes a good reputation campaign?"},"content":{"rendered":"<p><strong>What makes a good reputation campaign?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11274 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/09\/14.png\" alt=\"reputation\" width=\"828\" height=\"315\" \/><\/p>\n<p>Whether your organization has a recognized brand that wants to differentiate itself from the competition, or a <em>player<\/em> looking to create their own brand, there are a few <strong>ingredients that should be part of<\/strong> of any effort to<strong> reputation building<\/strong>:<\/p>\n<p><strong>Focus: <\/strong>A good campaign should have a unique message and a clear, simple focal point. Drawing lessons from iconic advertising campaigns, they recognize that when it comes to creating a memorable corporate initiative, simple is better.<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/?s=Lideran%C3%A7a&amp;et_pb_searchform_submit=et_search_proccess&amp;et_pb_include_posts=yes&amp;et_pb_include_pages=yes\"><strong>Leadership<\/strong><\/a>Creating and implementing successful integrated campaigns on any scale requires coordination, teamwork and a strong sense of common purpose. For this to happen, an organization needs leaders who are able to bring people together and motivate them to make things happen.<\/p>\n<p><strong>Strategy: <\/strong>The saying goes that nothing kills a good product faster than bad publicity. A good reputation campaign is built into a company's model and strategy, not hammered out by the marketing and public relations team.<\/p>\n<p><strong>Community<\/strong>No driven organization launches a proactive reputation campaign without first making sure that others - including its employees - are committed to contributing to the effort. A good reputation initiative is underpinned by a chorus of supportive voices, the more diverse this chorus, the better.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11169 size-medium\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>O que faz uma boa campanha de reputa\u00e7\u00e3o? Quer\u00a0a sua organiza\u00e7\u00e3o possua uma marca reconhecida que queira\u00a0diferenciar-se da concorr\u00eancia, ou um player emergente \u00e0 procura de criar uma marca pr\u00f3pria, existem alguns ingredientes que devem fazer parte de qualquer esfor\u00e7o de cria\u00e7\u00e3o de reputa\u00e7\u00e3o: Foco: Uma boa campanha deve possuir uma mensagem \u00fanica e um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[158,281,62,282,46],"class_list":["post-7670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-campanha","tag-comunidade","tag-estrategia","tag-foco","tag-lideranca"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7670"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7670\/revisions"}],"predecessor-version":[{"id":987494970,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7670\/revisions\/987494970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11277"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}