{"id":7672,"date":"2015-09-02T16:21:47","date_gmt":"2015-09-02T16:21:47","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7672"},"modified":"2023-05-04T16:31:32","modified_gmt":"2023-05-04T15:31:32","slug":"managing-reputation-and-influence","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/gerir-reputacao-e-influencia\/","title":{"rendered":"Manage the company's reputation and influence"},"content":{"rendered":"

\"reputation\"<\/p>\n

O marketing<\/strong> and the public relations<\/strong> play an important role in the management of reputation<\/a> of an organization, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when a credible source speaks for the organization, it can boost its reputation more effectively than its own marketing team could. Leveraging the support that already exists in the community - through blogs and interactive platforms, for example - is one method that can be used. Another is to get the organization's messages across through opinion makers<\/em><\/strong> recognized. Partnerships<\/strong> between the organization and NGOs can be important not only because of their credibility, but also because they can help create a network of contacts and recognition that help the organization tell its side of the story.<\/p>\n

An organization concerned about what it sees as a negative image in the media can point to opinion leaders with facts that help clarify the issue and present information that supports its vision. A broader and more in-depth communication plan can be disseminated to the general public. This approach can be effective, but there are less obvious ways to generate impact<\/strong>Influencing specific bloggers, using corporate blogs to start a dialog with clients or contacting defined audiences through professional forums and discussion platforms.<\/p>\n

In this more complex environment of influence strategy, there is no one-size-fits-all approach that will work in all ever-changing situations. Companies need to initiate a multidisciplinary effort that can quickly identify reputation-related issues and deliver strategic and operational responses. An objective that requires the contribution of different departments and professionals within the organization, working towards a common goal.<\/p>\n

\"The<\/p>","protected":false},"excerpt":{"rendered":"

O marketing e as rela\u00e7\u00f5es p\u00fablicas desempenham um papel importante na gest\u00e3o da reputa\u00e7\u00e3o de uma organiza\u00e7\u00e3o, mas quando se trata de responder a uma amea\u00e7a s\u00e9ria esta tem de usar outros meios para divulgar mensagens positivas sobre a sua atividade. Regra geral, quando uma fonte cred\u00edvel fala pela organiza\u00e7\u00e3o esta pode potenciar a sua […]<\/p>\n","protected":false},"author":2,"featured_media":11371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[281,66,30],"class_list":["post-7672","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-comunidade","tag-mensagem","tag-reputacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7672"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7672\/revisions"}],"predecessor-version":[{"id":21162,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7672\/revisions\/21162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11371"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}