{"id":7695,"date":"2015-10-07T09:11:27","date_gmt":"2015-10-07T09:11:27","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7695"},"modified":"2023-06-06T10:57:16","modified_gmt":"2023-06-06T09:57:16","slug":"lessons-from-the-political-campaign","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/as-licoes-da-campanha-politica\/","title":{"rendered":"The lessons of the political campaign"},"content":{"rendered":"<p><strong>The lessons of the political campaign<\/strong><\/p>\n<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/10\/4pr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7711 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/10\/4pr.jpg\" alt=\"4pr\" width=\"1329\" height=\"587\" \/><\/a><\/p>\n<p>Given that communication is present in various areas of our surrounding context, it is important to note how the relationship established with the public in a political message may overlap with the message used by an organization in a business setting.<\/p>\n<p>For both types of organizations\u2014political and corporate\u2014the goal with their respective audiences is similar: to foster loyalty, trust, and commitment.<\/p>\n<p>The Managing Partner of Say U Consulting discusses this in <a href=\"https:\/\/www.buzzmedia.pt\/2015\/10\/05\/oh-nao-outra-opiniao-sobre-as-eleicoes\/\">article<\/a> Why we view the survival of any business or political party as hinging on its ability to attract customers, and how to make the ability to promote a product or service an attractive focus for communications professionals.<\/p>","protected":false},"excerpt":{"rendered":"<p>As li\u00e7\u00f5es da campanha pol\u00edtica Com a comunica\u00e7\u00e3o presente em \u00e1reas distintas no contexto que nos rodeia, torna-se relevante observar de que modo a rela\u00e7\u00e3o que se estabelece com o p\u00fablico numa mensagem pol\u00edtica pode ter pontos de contacto com mensagem utilizada por uma organiza\u00e7\u00e3o numa realidade de neg\u00f3cio. Para os dois tipos de organiza\u00e7\u00f5es, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[286,158,287,288,289,109,290],"class_list":["post-7695","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-artigo","tag-campanha","tag-eleicoes","tag-marta-goncalves","tag-menagem","tag-opiniao","tag-politica"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7695"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7695\/revisions"}],"predecessor-version":[{"id":987494969,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7695\/revisions\/987494969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/7714"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}