{"id":7905,"date":"2016-02-01T10:23:03","date_gmt":"2016-02-01T10:23:03","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=7905"},"modified":"2023-06-06T10:45:01","modified_gmt":"2023-06-06T09:45:01","slug":"understanding-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/compreender-uma-estrategia-de-marketing\/","title":{"rendered":"Understanding a Marketing Strategy for a Target Audience"},"content":{"rendered":"

\"successsteps<\/a><\/strong><\/p>\n

Define the audience: <\/strong>Before creating an effective marketing strategy, it is necessary to identify the target audience we want to reach. This is who is most likely to want to buy the products or services on offer and who will develop a connection with the brand. The lion's share of marketing will be aimed at this segment, although actions can be considered with a wider community in mind.<\/p>\n

Once the target audience has been identified, it's vital to find out more about them. Part of marketing is more about creating relationships and branding<\/em> than actually securing a sale. Understanding their interests, concerns, habits and behaviors will help you determine where and how to focus your marketing efforts.<\/p>\n

Create the Message: <\/strong>Before starting to develop any kind of marketing content, we need to wrap the offer and objectives in an original message for the brand. Understanding the offer means determining not only what we sell, but also why a customer would opt for it. Perhaps we offer added convenience, a deeper level of service or find a way to present the products or services in a way that represents luxury and high quality. Whatever element is identified, it will be exploited in the marketing efforts to be implemented, because it is what will interest and convince the public.<\/p>\n

Identify the Channels: <\/strong>In-depth information about the target audience also allows you to identify their online habits. This will help you determine which social media platforms to use, what kind of content your audience will respond to and which content is most likely to be shared, for example.<\/p>\n

Evaluating the strategy: <\/strong>In order to determine whether marketing efforts are being successful, we need to decide on the method for measuring customer response, between metrics of access to the organization's website or social media platform used and the sharing of content created. These indicators will make it possible to see which content is working and which needs to be adjusted, enabling a strategy of phased outreach to different audience segments and constant improvement.<\/p>","protected":false},"excerpt":{"rendered":"

Definir o P\u00fablico: Antes de criar uma estrat\u00e9gia de marketing eficaz torna-se necess\u00e1rio identificar o p\u00fablico-alvo que queremos alcan\u00e7ar. Este \u00e9 quem mais provavelmente querer\u00e1 adquirir os produtos ou servi\u00e7os disponibilizados e que desenvolver\u00e1 uma liga\u00e7\u00e3o com a marca. A maior fatia do marketing vai ser dirigido a este segmento, apesar de poderem ser equacionadas […]<\/p>\n","protected":false},"author":2,"featured_media":7908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[319,62,66,47],"class_list":["post-7905","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-canais","tag-estrategia","tag-mensagem","tag-publico"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=7905"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7905\/revisions"}],"predecessor-version":[{"id":987494960,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/7905\/revisions\/987494960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/7908"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=7905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=7905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=7905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}