{"id":8015,"date":"2016-04-04T09:28:06","date_gmt":"2016-04-04T09:28:06","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8015"},"modified":"2023-05-05T16:32:35","modified_gmt":"2023-05-05T15:32:35","slug":"when-the-public-identifies-with-a-brand","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/quando-o-publico-se-reve-numa-marca\/","title":{"rendered":"When the public sees themselves in a brand"},"content":{"rendered":"<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11402 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2016\/04\/30.png\" alt=\"When the public sees themselves in a brand\" width=\"828\" height=\"315\" \/><\/a><\/p>\n<p>When a brand focuses specifically on marketing, it is <strong>turn their customers into content creators<\/strong> \u2013 and among them are the <strong>boost its visibility and impact<\/strong>.<\/p>\n<p>Many brands believe that the <strong><em>storytelling<\/em><\/strong> consists of being able to tell stories about themselves. It\u2019s true that a brand\u2019s story can be interesting, but the real power of the <em>storytelling<\/em> It lies in the ability to create content that <strong>encourage the public to talk about the brand<\/strong> and keep it top of mind in ways that are less intrusive than traditional advertising or communication.<\/p>\n<p>O <strong><em>storymaking<\/em><\/strong>, which, in turn, allows the brand to incorporate the stories that people around it are creating and share them with a wider audience. We can call it the next evolution in <em>storytelling<\/em> or view it as a redefinition of how brands should communicate with their audience.<\/p>\n<p>It's no surprise that a product like the <strong>GoPro<\/strong> be at the forefront of this change with regard to the <strong><em>storymaking<\/em><\/strong>. The brand changed the landscape of photography and video when it created a product tailored to capture its users\u2019 most extraordinary moments. GoPro has become one of the most popular brands on social media thanks to its visual content, almost all of which is captured by its passionate audience. GoPro <strong>puts its customers on a pedestal<\/strong>, by sharing its content on Instagram, Facebook, YouTube, and other brand platforms, allowing them to tell their own story instead of the brand having to invest in promotion. The success of this communication effort is an example of creating a product that allows its audience to<strong> interact with the brand in a unique way.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11169\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Uma marca quando se dedica especialmente ao marketing est\u00e3o a transformar os seus clientes em criadores de conte\u00fados \u2013 e neste processo encontram-se a potenciar a sua visibilidade e impacto. Muitas marcas acreditam que o storytelling consiste em conseguir contar hist\u00f3rias sobre si pr\u00f3prias. \u00c9 verdade que a hist\u00f3ria de uma marca pode ser interessante, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[331,62,332,333,12],"class_list":["post-8015","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-clientes","tag-estrategia","tag-gopro","tag-storymaking","tag-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8015"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8015\/revisions"}],"predecessor-version":[{"id":21233,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8015\/revisions\/21233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11407"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}