{"id":8017,"date":"2016-04-04T09:30:55","date_gmt":"2016-04-04T09:30:55","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8017"},"modified":"2023-05-05T16:29:47","modified_gmt":"2023-05-05T15:29:47","slug":"transformation-in-content-creation","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-transformacao-na-criacao-de-conteudos\/","title":{"rendered":"The transformation of content creation"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11351 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2016\/04\/21.png\" alt=\"The Transformation of Content Creation\" width=\"828\" height=\"315\" \/><\/p>\n<p>Content creation is undergoing a revolution. Simply put, the <em>content marketing<\/em> It is reaching out to the public on the platforms where they are active and providing them not with the information the organization wants to share, but with what they want to know.<\/p>\n<p>Although this trend has been gaining momentum in recent years, it seems that its impact has only now become more noticeable. Virtually all organizations are using the <em>content marketing<\/em> in some way and with increasingly extensive resources dedicated to it.<\/p>\n<p>Understanding your audience may seem obvious, but most organizations don\u2019t start with this basic step. Brands are used to telling their audience what they want them to know. But the world has changed, and customers are now empowered to seek out the answers to their questions.<strong> It is critical to understand what customers are looking for<\/strong>, where they are looking for it and how they intend to use that information.<\/p>\n<p>It\u2019s not just about what an organization provides, but where this information is made available, how this process is carried out, and how the organization interacts with its customers. An organization needs to <strong>understand the niches<\/strong> for which it is intended, <strong>what sets it apart in the market<\/strong> and what really works at the point of sale. In short, a<strong> The organization must understand <em>a <a href=\"https:\/\/say-u.pt\/en\/?s=value+proposition&amp;et_pb_searchform_submit=et_search_proccess&amp;et_pb_include_posts=yes&amp;et_pb_include_pages=yes\">value proposition<\/a><\/em> offered to customers and <em>prospects<\/em>.<\/strong><\/p>\n<p>Once we understand who the audience and the organization are, it\u2019s time to demonstrate our differentiation and value to the market. The best way to do this is through the <strong><em>storytelling <\/em><\/strong>and <strong><em>storymaking<\/em><\/strong>. Stories are what the human mind remembers. To be useful to a business, creating and sharing stories requires making the organization\u2019s specific offerings and experiences relevant to its audience.<\/p>\n<p>Technological innovations have provided organizations with powerful tools and abundant opportunities to interact with customers in ways never before possible. In the process, organizations have become content creators. However, they must follow a well-defined plan and schedule.<\/p>\n<p>In the era of the <strong><em>content marketing<\/em><\/strong>, every brand is a media organization. Following these steps helps the organization embrace this new role and use these new communication channels to create and strengthen its connections with consumers and <em>prospects<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11169\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/11\/Assinatura-Blog-Jorge-300x169.png\" alt=\"The role of marketing\" width=\"300\" height=\"169\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; A cria\u00e7\u00e3o de conte\u00fados encontra-se em revolu\u00e7\u00e3o. Em termos simples, o content marketing est\u00e1 a ir ao encontro do p\u00fablico nas plataformas onde estes se encontram e a disponibilizar-lhe n\u00e3o a informa\u00e7\u00e3o que a organiza\u00e7\u00e3o quer divulgar mas dizendo-lhes o que querem saber. Apesar de esta evolu\u00e7\u00e3o se ter vindo a fazer sentir nos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[334,62,333,12,335],"class_list":["post-8017","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-content-marketing","tag-estrategia","tag-storymaking","tag-storytelling","tag-value-proposition"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8017"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8017\/revisions"}],"predecessor-version":[{"id":21231,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8017\/revisions\/21231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/11353"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}