{"id":8083,"date":"2016-04-28T08:17:22","date_gmt":"2016-04-28T08:17:22","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8083"},"modified":"2023-06-06T10:35:46","modified_gmt":"2023-06-06T09:35:46","slug":"the-documented-effects-of-loss-of-reputation-2","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/os-efeitos-documentados-da-perda-de-reputacao-2\/","title":{"rendered":"The documented effects of loss of Reputation"},"content":{"rendered":"<p>The documented effects of loss of Reputation<\/p>\n<p><a href=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"980\" height=\"378\" \/><\/a>Two years after the launch of <a href=\"https:\/\/www.youtube.com\/watch?v=fLOeH-Oq_1Y\"><em>Blackfish<\/em><\/a>Following the release of a documentary attacking SeaWorld over its treatment of orcas held in captivity, the water park is still dealing with a drop in visitors, negative news, criticism from celebrities and a sustained campaign from opponents on social media.<\/p>\n<p>In response, the organization is betting on its message and marketing efforts with a multi-faceted campaign designed to draw the public's attention away from these negative aspects.<\/p>\n<p>Over the last year - and under the leadership of a new management team - SeaWorld has developed a multi-platform marketing and public relations campaign aimed at presenting a more human image of the organization and countering the accusations levelled against it. These efforts, which took the form of a reputation campaign alongside advertising and public relations, combined the efforts of the organization's Communications team and external consultants, in an investment valued at 10 million dollars.<\/p>","protected":false},"excerpt":{"rendered":"<p>Os efeitos documentados da perda de Reputa\u00e7\u00e3o Dois anos ap\u00f3s o lan\u00e7amento de Blackfish, um document\u00e1rio que atacou o SeaWorld relativamente ao seu tratamento das orcas mantidas em cativeiro, o parque aqu\u00e1tico ainda se encontra a lidar com uma diminui\u00e7\u00e3o do n\u00famero de visitantes, not\u00edcias negativas, a cr\u00edtica de celebridades e uma campanha sustentada de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[158,340,11,341,30],"class_list":["post-8083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-campanha","tag-documentario","tag-marketing","tag-multiplataforma","tag-reputacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8083"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8083\/revisions"}],"predecessor-version":[{"id":987494956,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8083\/revisions\/987494956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/8105"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}