{"id":8119,"date":"2016-05-17T16:31:48","date_gmt":"2016-05-17T16:31:48","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8119"},"modified":"2023-06-06T10:32:07","modified_gmt":"2023-06-06T09:32:07","slug":"why-should-reputation-be-a-marketing-priority","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/porque-deve-a-reputacao-ser-uma-prioridade-do-marketing\/","title":{"rendered":"Why should reputation be a marketing priority?"},"content":{"rendered":"<p><strong>Why should reputation be a marketing priority?<\/strong><\/p>\n<p>What people say about your organization online has become the most important indicator of your organization\u2019s quality, trustworthiness, and competence. It doesn\u2019t matter what industry you\u2019re in. An international study conducted by Nielsen showed that 66% of global consumers indicated that they trust online reviews from strangers when making their purchasing decisions.<\/p>\n<p>The priority of the <a href=\"https:\/\/say-u.pt\/en\/we-do\/\">marketing<\/a> should focus on building a solid online reputation. Why? All of your other marketing efforts, whether they are <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">SEO<\/a>, whether through social media, offline initiatives, or advertising, will inevitably lead the public to learn more about the organization online. In this context, a poor reputation can then drive them away.<\/p>\n<p>Most managers and business leaders do not understand that what consumers want is information that helps them feel confident that they are making the right purchase. Today, much of that confidence comes from online reviews and insights into other consumers\u2019 experiences.<\/p>\n<p>With mobile devices dominating the purchasing process, brands must ensure that their website not only appears in a prominent position but also that they are <em>mobile-friendly<\/em> with navigation and interaction capabilities. The goal is to eliminate as much friction as possible between consumer needs and the organization\u2019s ability to meet them.<\/p>","protected":false},"excerpt":{"rendered":"<p>Porque deve a reputa\u00e7\u00e3o ser uma prioridade do marketing? O que as pessoas dizem da sua organiza\u00e7\u00e3o online tornou-se a mais importante reflex\u00e3o da qualidade, grau de confian\u00e7a e compet\u00eancia da sua organiza\u00e7\u00e3o. N\u00e3o interessa qual o seu sector de atividade. Um estudo internacional desenvolvido pela Nielsen demonstrou que 66% dos consumidores globais indicaram que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[59,344,28,345],"class_list":["post-8119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-estudo","tag-mobile","tag-online","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8119"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8119\/revisions"}],"predecessor-version":[{"id":987494954,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8119\/revisions\/987494954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/8120"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}