{"id":8162,"date":"2016-05-31T15:33:15","date_gmt":"2016-05-31T15:33:15","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8162"},"modified":"2023-05-05T17:12:22","modified_gmt":"2023-05-05T16:12:22","slug":"think-big-act-small","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/think-big-act-small\/","title":{"rendered":"The Basic Basics of Communication"},"content":{"rendered":"

\"movers&shakers\"<\/a><\/p>\n

But what, after all, are the basics of communication? It will always be a challenge for companies to find the perfect balance between creativity, scale, scope, and available resources, given the constant evolution and demands of the market. However, for organizations that develop the right strategy, actions, and tools, these elements contribute to building strong, sustainable brands over time, with increased levels of credibility and trust.<\/p>\n

Knowing how to respond to this challenge and how to ensure the success of our organization\u2019s strategy in the face of the identified challenges is the question that all communications leaders must inevitably address, the the million-dollar question<\/em> for those who want to build a genuine relationship with their audience.<\/p>\n

Every good idea goes through an inevitable transition\u2014from being just a more or less abstract idea to a project that will be evaluated by the public. This interaction involves telling a story that creates a meaningful and emotional connection. It is in this process of crafting an original message that knowing how to communicate becomes essential. And it is also when creating and presenting this message that new projects sometimes lose their way and make mistakes.<\/p>\n

It was in this context that Say U received an invitation from Associa\u00e7\u00e3o Acredita Portugal to develop the workshop \u201cComm 101 to 360 \u2013 The Basics of Communication for Startups and Entrepreneurs\u201d<\/strong>. Say U\u2019s journey\u2014with communication and marketing strategies designed specifically for SMEs and startups\u2014forms the foundation for the expertise we can share and use to empower other professionals. In this workshop, we set out to help participants reflect on how brands can tell their story and find their own voice\u2014one that transforms a clear and simple message into something interesting and unique.<\/p>\n

Above all, it was an opportunity for personal growth, development, and learning. Anyone who doesn\u2019t pursue opportunities like this is ignoring their own entrepreneurial spirit.<\/p>","protected":false},"excerpt":{"rendered":"

Mas afinal qual \u00e9 o B\u00ea-\u00e1-B\u00e1 da Comunica\u00e7\u00e3o? Este ser\u00e1 sempre um desafio para as empresas encontrarem a combina\u00e7\u00e3o perfeita entre a criatividade, a dimens\u00e3o, o est\u00e1dio e os recursos dispon\u00edveis, dada a constante evolu\u00e7\u00e3o e as exig\u00eancias que o mercado encerra. Mas para as organiza\u00e7\u00f5es que criem a sua estrat\u00e9gia, as a\u00e7\u00f5es e as […]<\/p>\n","protected":false},"author":2,"featured_media":8198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[191,196],"class_list":["post-8162","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-acredita-portugal","tag-workshop"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8162"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8162\/revisions"}],"predecessor-version":[{"id":21258,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8162\/revisions\/21258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/8198"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}