{"id":8631,"date":"2016-10-03T10:00:15","date_gmt":"2016-10-03T10:00:15","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8631"},"modified":"2023-06-06T10:08:21","modified_gmt":"2023-06-06T09:08:21","slug":"organic-content-vs-paid-content","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/conteudo-organico-passa-pago\/","title":{"rendered":"When organic content becomes paid"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7111 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps-1.jpg\" alt=\"Organic Success Steps\" width=\"981\" height=\"382\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps-1.jpg 981w, https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps-1-480x187.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 981px, 100vw\" \/><\/p>\n<p>The <a href=\"https:\/\/say-u.pt\/en\/blog\/\">contents<\/a> Organic posts should be used in a way that maximizes their reach. If these posts perform well, they can be amplified through paid advertising, and they can also highlight which areas of content need to be revised.<\/p>\n<p>Using a social media management system that allows you to analyze both organic and paid content within the same interface simplifies this entire process. However, when paid content is integrated with organic content, the platform can automatically promote that post as soon as the organic post reaches a <em>engagement<\/em> highest.<\/p>\n<p>Essentially, the promoted posts encourage brands to be more selective about the content they publish and highlight on their timeline. A low level of engagement and posting habits that can be categorized as <em>spam\u00a0<\/em>are not taken into account in the algorithm used in the <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Facebook\">Facebook<\/a>, for example. Although organic reach is still an option, a paid model forces brands to promote only their strongest content, resulting in a focus on quality over quantity of posts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Os conte\u00fados org\u00e2nicos devem ser utilizados de forma a potenciar a sua promo\u00e7\u00e3o. Se essas mensagens tiverem um bom desempenho podem ser amplificadas com investimento pago e tamb\u00e9m podem indicar quais as \u00e1reas de conte\u00fado a necessitar de uma reformula\u00e7\u00e3o. Ao usar um sistema para gerir as redes sociais, em que no mesmo contexto \u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-8631","post","type-post","status-publish","format-standard","category-successsteps"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8631"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8631\/revisions"}],"predecessor-version":[{"id":987494941,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8631\/revisions\/987494941"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}