{"id":8648,"date":"2016-10-20T10:08:06","date_gmt":"2016-10-20T10:08:06","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8648"},"modified":"2023-06-06T10:03:35","modified_gmt":"2023-06-06T09:03:35","slug":"how-to-master-the-content","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/como-conquistar-o-conteudo\/","title":{"rendered":"How to conquer content"},"content":{"rendered":"<p><strong>How to conquer content<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7111\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps.jpg\" alt=\"successsteps\" width=\"981\" height=\"382\" \/><\/p>\n<p>There are countless ways to reach out to the public\u2014whether by phone call, text message, email, tweet, blog comment, or post on the <a href=\"https:\/\/facebook.com\">Facebook<\/a>, published in the <a href=\"https:\/\/linkedin.com\">LinkedIn<\/a>, notifications <em>push<\/em>, Snapchat, or <a href=\"https:\/\/instagram.com\">Instagram<\/a>, to give a few examples.<\/p>\n<p>The possibilities for communication seem endless. On the one hand, we have channels that allow us to create unique communities with their own practices and content. On the other hand, we have marketers who want to reach their target audience with an original message.<\/p>\n<p>This strategy used to be effective, but that is no longer the case today, due to the complexity of the algorithms implemented by platforms and networks to highlight the most relevant content. These developments have led to a decline in organic reach on popular channels, forcing marketers to revert to the pay-to-play model.<\/p>\n<p>To master the content, you need to keep the following points in mind:<\/p>\n<p>\u2013 Write content that really matters;<\/p>\n<p>\u2013 Build relationships <em>one-on-one<\/em>;<\/p>\n<p>\u2013 Value interaction;<\/p>\n<p>\u2013 Be part of the marketing communities;<\/p>\n<p>\u2013 Share content while taking into account the audience and the platform where it will be posted;<\/p>\n<p>\u2013 Transparency in our actions.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como conquistar o conte\u00fado Existem in\u00fameras formas de contactar com o p\u00fablico, ora por chamada telef\u00f3nica, SMS, email, tweet, coment\u00e1rio no blog, post do Facebook, publica\u00e7\u00e3o no LinkedIn, notifica\u00e7\u00f5es push, Snapchat ou Instagram, para dar alguns exemplos. A facilidade em comunicar torna-se aparentemente intermin\u00e1vel. Por um lado, temos canais que permitem criar comunidades singulares com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-8648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8648"}],"version-history":[{"count":5,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8648\/revisions"}],"predecessor-version":[{"id":987494939,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8648\/revisions\/987494939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/7111"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}