{"id":8654,"date":"2016-10-27T10:00:34","date_gmt":"2016-10-27T10:00:34","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=8654"},"modified":"2023-06-06T09:59:25","modified_gmt":"2023-06-06T08:59:25","slug":"trial-and-error","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-tentativa-e-erro\/","title":{"rendered":"Trial and error"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7111\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps.jpg\" alt=\"successsteps\" width=\"981\" height=\"382\" \/><\/p>\n<p>When campaigns are running, they should be tested through the keywords entered, bids, population dynamics, image changes and the durability of the post - trial and error<\/p>\n<p>However, you should also test the interests of the focus through keywords, categories of points of interest, <em>Twitter handles<\/em> and tools such as <a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227?id=2469097953376494\"><em>Facebook Custom Audiences<\/em><\/a>.<\/p>\n<p>In order to obtain good results from the trials carried out, we need to make sure that they are statistically accurate. To make confident optimization decisions based on the tests, you need to aggregate a sufficient sample size for the comparison to be valid. Budget, media costs and market segmentation will dictate the size of the potential sample and the number of tests that can be carried out.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando se encontram campanhas a decorrer estas devem ser testadas atrav\u00e9s das palavras-chave inseridas, das licita\u00e7\u00f5es, da din\u00e2mica populacional, de mudan\u00e7as de imagens e durabilidade do post &#8211; tentativa e erro Ainda assim, tamb\u00e9m se devem testar os interesses do foco atrav\u00e9s de palavras-chave, categorias de pontos de interesse, Twitter handles e ferramentas como o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=8654"}],"version-history":[{"count":5,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8654\/revisions"}],"predecessor-version":[{"id":987494937,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/8654\/revisions\/987494937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18352"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=8654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=8654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=8654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}