{"id":9003,"date":"2017-01-24T09:08:29","date_gmt":"2017-01-24T09:08:29","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=9003"},"modified":"2023-06-06T09:45:37","modified_gmt":"2023-06-06T08:45:37","slug":"dealing-with-greater-complexity-in-the-context-of-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/lidar-maior-complexidade-no-contexto-do-marketing\/","title":{"rendered":"How to deal with the increased complexity in the context of external marketing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8711\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2016\/10\/4prgeeks.jpg\" alt=\"4prgeeks\" width=\"802\" height=\"264\" \/><\/p>\n<p>As the <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Marketing\">marketing<\/a> As the external environment becomes more complex, so must the internal environment. Managers and other professionals have historically had a small number of communication channels; these now number in the dozens and this number is growing steadily. This proliferation has led to the emergence of external and internal specialists with accumulated experience not only in the channels currently available (such as social networks), but even on individual platforms (such as Facebook). The exponential growth in marketing complexity seems endless and needs to be managed.<\/p>\n<p>We find three elements that are always true when managing complexity within the organization in a marketing context. Firstly, the need to use specialized professionals. Secondly, finding someone capable of designing and implementing marketing efforts across all communication channels and platforms, in an effort that is framed by the brand's positioning and the goals set for it. Finally, absolute clarity is needed on processes, roles and responsibilities, not only within the marketing team, but also within the organization (in its various positions and business units) and externally (with external agencies and suppliers).<\/p>\n<p>Tackling complexity comprehensively requires a special effort. Management today is required to integrate into its overall strategy a particular look at how marketing can be worked on over an extended period and how to relate it to the company's growth priorities. This means examining the implications of various trends in consumer behavior and media consumption habits. Only in this way is it possible to frame the changes in the market context, while at the same time considering the role of leadership, the marketing culture and the capabilities of the specialized resources available.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que o ambiente de marketing externo se torna mais complexo, o mesmo deve acontecer com o ambiente interno. Gestores e demais profissionais dispunham historicamente de um n\u00famero reduzido de canais de comunica\u00e7\u00e3o; estes s\u00e3o agora \u00e0s dezenas e este n\u00famero encontra-se a crescer continuamente. Esta prolifera\u00e7\u00e3o tem levado ao surgimento de especialistas externos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[319,462,16,11,177,298],"class_list":["post-9003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-canais","tag-complexidade","tag-gestao","tag-marketing","tag-organizacao","tag-processos"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=9003"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9003\/revisions"}],"predecessor-version":[{"id":987494933,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9003\/revisions\/987494933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9004"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=9003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=9003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=9003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}