{"id":9029,"date":"2017-02-01T09:50:18","date_gmt":"2017-02-01T09:50:18","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=9029"},"modified":"2023-05-10T16:35:40","modified_gmt":"2023-05-10T15:35:40","slug":"by-doves-real-beauty","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/pela-beleza-real-dove\/","title":{"rendered":"For Real Beauty - Dove"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5716\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"980\" height=\"378\" \/><\/p>\n<p style=\"text-align: justify;\">When we think of beauty and skincare products, one of the first brands that comes to mind is <a href=\"https:\/\/www.dove.com\/pt\/home.html\">DOVE<\/a>. If we do the same exercise but in reverse, the result is also an automatic association of DOVE with reliable, high-quality beauty and skincare products. This immediate association of a concept of quality with a brand is due to the strong connection that the brand\u2014in this case, DOVE\u2014has with the general public, particularly with female consumers.<\/p>\n<p style=\"text-align: justify;\">Over time, the brand in question has managed to establish itself as a highly trusted and prestigious brand in the minds of its consumers, becoming one of the best-selling brands in its segment worldwide.<\/p>\n<p style=\"text-align: justify;\">One of the clearest examples of the scope and power of DOVE\u2019s brand communication is its \u201cDOVE for Real Beauty\u201d campaign, which has allowed the brand to position itself as a <em>top of mind<\/em> in the women's beauty industry.<\/p>\n<p style=\"text-align: justify;\">Some of the activities associated with this campaign have been piquing the curiosity of everyone who sees them because of their simplicity and powerful message\u2014 <em>All women are beautiful; all forms of beauty are valid.<\/em>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/payload163.cargocollective.com\/1\/7\/247254\/5568685\/DoveOOH1_900.jpg\" alt=\"Image results for &quot;Dove Real Beauty Campaign&quot;\" \/><\/p>\n<p style=\"text-align: justify;\">The latest study is based on the premise that when men look at beautiful but unfamiliar women, they do indeed recognize their beauty, but it does not evoke any emotion in them. When the photos of models were replaced with photos of women they love, their heart rates increased, proving that real beauty is the kind of beauty that truly stirs the emotions. Hence the name of the experiment itself: \u201cReal beauty touches the heart.\u201d.<\/p>\n<p style=\"text-align: justify;\">With this campaign, DOVE demonstrates once again how a brand can be almost human. Today, it is a Master Love Brand\u2014managing brands means thinking strategically about communication.<\/p>\n<p><iframe loading=\"lazy\" title=\"DOVE REAL BEAUTY - REAL BEAUTY BEATS\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wBwkjSRfHtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>DOVE REAL BEAUTY \u2013 REAL BEAUTY BEATS<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pensamos em produtos de beleza e cuidado de pele e uma das primeiras marcas que nos surge em mente \u00e9 a DOVE. Fazendo o mesmo exerc\u00edcio, mas de forma oposta, o que se sucede \u00e9 tamb\u00e9m a associa\u00e7\u00e3o autom\u00e1tica \u00e0 DOVE de produtos de beleza e cuidados de pele, fi\u00e1veis e de qualidade. Este transporte [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[466],"class_list":["post-9029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-dove-comunicacao-sucesso-campanhas-realbeauty-sayu-moversshakers"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=9029"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9029\/revisions"}],"predecessor-version":[{"id":21483,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9029\/revisions\/21483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9030"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=9029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=9029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=9029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}