{"id":9235,"date":"2017-03-02T09:28:47","date_gmt":"2017-03-02T09:28:47","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=9235"},"modified":"2023-05-10T17:04:09","modified_gmt":"2023-05-10T16:04:09","slug":"a-twist-on-social-media","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/reviravolta-estar-nas-redes-sociais\/","title":{"rendered":"Turnaround: Step 1 - Being on social media, what do you need?"},"content":{"rendered":"

This March, the SAY U Consulting<\/a>\u00a0Through its columns, it will explore a topic it considers quite relevant today: the importance of communication\u2014more specifically, the importance of communication in sectors considered unattractive. The question is: IS YOUR INDUSTRY AFRAID OF BEING SEXY?<\/em>. It can't be. In a simple way that guarantees results, every Thursday in March you'll be able to read about another step to help turn your company around! \u2013 Social media.<\/p>\n

\"social<\/p>\n

TO BE <\/em><\/strong>ON SOCIAL MEDIA<\/strong><\/h4>\n

First of all, a company cannot afford to to be <\/em><\/strong>in the Social Networks<\/a>. It\u2019s not enough to simply have a presence on digital platforms; you must also make the most of that presence.<\/p>\n

Making yourself and your projects known, standing out, and attracting talent\u2014this is the path to establishing a strong position in this new digital world. An organization with a strong identity will have no trouble surviving in this environment. More than just surviving\u2014it will thrive in this environment.<\/p>\n

Before creating an account on social media, set your goals and figure out which platforms will help you achieve them. In other words, be on the Facebook<\/em> It's not the same as being on LinkedIn, and vice versa. Align your goals with what the platform offers, keeping in mind that:<\/p>\n

Facebook<\/strong><\/p>\n

Expand reach and disseminate information\u2014that is, raise awareness and provide information about, manage engagement<\/em>, build brand recognition and generate buzz.<\/p>\n

Instagram <\/strong><\/p>\n

Inspires \u2013 Engages emotions more easily, making it ideal for fostering an emotional connection to the brand.<\/p>\n

Twitter<\/strong><\/p>\n

It encourages the expression of opinions and the exchange of ideas, requires a high level of engagement and feedback from the company, and is ideal for building relationships.<\/p>\n

LinkedIn<\/strong><\/p>\n

Professional Network, which is essential for attracting talent and can be a key tool for the organization's marketing efforts.<\/p>\n

Finally, don't forget that quantity doesn't equal quality. Be strategic\u2014don't join every social media platform; join only those that allow you to achieve your goals, and make the most of your presence on those platforms.<\/p>\n

\"content-marketing_Pareto's-law_communication\"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Este m\u00eas de Mar\u00e7o a SAY U Consulting\u00a0vai explorar, atrav\u00e9s das suas rubricas, um tema que considera bastante relevante nos dias de hoje: a import\u00e2ncia da comunica\u00e7\u00e3o, mais propriamente, a import\u00e2ncia da comunica\u00e7\u00e3o em setores considerados pouco atrativos, A\u00a0pergunta \u00e9: O SEU SETOR TEM MEDO DE SER SEXY?. N\u00e3o pode ter. De forma simples, mas […]<\/p>\n","protected":false},"author":2,"featured_media":9240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-9235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=9235"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9235\/revisions"}],"predecessor-version":[{"id":21501,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9235\/revisions\/21501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9240"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=9235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=9235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=9235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}