{"id":9290,"date":"2017-03-14T14:55:46","date_gmt":"2017-03-14T14:55:46","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=9290"},"modified":"2023-05-10T17:08:06","modified_gmt":"2023-05-10T16:08:06","slug":"distinguish-between-the-concepts-of-marketing-pr-and-advertising","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/diferenciar-conceitos-marketing-rp-publicidade\/","title":{"rendered":"Differentiating concepts"},"content":{"rendered":"

\"4prgeeks<\/p>\n

Getting started means studying, regardless of the topic. A SAY U Consulting<\/a> It helps you get started with this complex and rich topic: the communication<\/strong>.
\nMarketing, Advertising, and Public Relations all fall under the umbrella of communication, but don\u2019t be fooled\u2014they are different concepts. Therefore, the first step is to put an end to generalizations.<\/p>\n

First of all, realize that your industry\u2014or any factors you consider to be obstacles\u2014are not actually obstacles. Communication always has the power to build up and highlight your organization\u2014 Movers & Shakers<\/a><\/p>\n

 <\/p>\n

Marketing, Public Relations, and Advertising<\/strong><\/h4>\n

According to Public Relations Society of America (PRSA)<\/a>, Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. <\/em><\/p>\n

Public relations professionals are storytellers<\/em>, focus on creating a narrative that tells the organization\u2019s story and use it as a tool for the company\u2019s growth. Protecting, enhancing, or building a reputation is their main purpose. They are the secret weapon when a crisis arises.<\/p>\n

Public relations differs from advertising in that the latter is paid for. The content appears in the media because someone paid for it to be there. Public relations, on the other hand, works to persuade the media to feature the content, and it is the quality of that content that determines whether or not it will be included in the media.<\/p>\n

In terms of marketing, it is the technique that brings together the efforts and resources that help sell the organization's product or service.<\/p>\n

https:\/\/www.youtube.com\/watch?v=7zMRt6qCBZg&feature=youtu.be<\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Come\u00e7ar implica estudar independentemente do t\u00f3pico. A SAY U Consulting ajuda-o a iniciar-se neste tema t\u00e3o complexo e cheio de resultados: a comunica\u00e7\u00e3o. Marketing, Publicidade e Rela\u00e7\u00f5es P\u00fablicas, encontram-se no dom\u00ednio da comunica\u00e7\u00e3o, mas n\u00e3o se deixe enganar, s\u00e3o conceitos diferentes. Portanto, o primeiro passo ser\u00e1 p\u00f4r fim \u00e0s generaliza\u00e7\u00f5es. Antes de mais perceba que […]<\/p>\n","protected":false},"author":2,"featured_media":9291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-9290","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=9290"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9290\/revisions"}],"predecessor-version":[{"id":21506,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9290\/revisions\/21506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9291"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=9290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=9290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=9290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}