{"id":9307,"date":"2017-03-16T09:33:16","date_gmt":"2017-03-16T09:33:16","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=9307"},"modified":"2023-06-06T09:41:52","modified_gmt":"2023-06-06T08:41:52","slug":"visual-identity-as-decisive-factor","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/identidade-visual-como-factor-decisivo\/","title":{"rendered":"Visual Identity as a Decisive Factor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7111\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps.jpg\" alt=\"negotiation say u techniques success\" width=\"981\" height=\"382\" \/><\/p>\n<p style=\"text-align: justify;\">Nowadays, visual identity is one of the greatest communication tools. A good job of <em>design <\/em>always makes a company more attractive.<\/p>\n<p style=\"text-align: justify;\">Just as our first impression of another person is most often influenced by their external appearance, so it is with brands. When we open a website, we immediately create an opinion about the organization.<\/p>\n<p style=\"text-align: justify;\">The brand's contribution to the market, in terms of product or service, may be excellent, but if the company is not visually attractive, it will immediately lose a number of interested parties and potential customers.<\/p>\n<p style=\"text-align: justify;\">If it is done well, as well as positively influencing the first impression, it will help to build a solid and striking image. This allows the company to stand out competitively in the market.<\/p>\n<p style=\"text-align: justify;\">Finally, the importance of coherence in brand enhancement is highlighted. O <em>design<\/em> has to match the premises that represent the brand. Everything should be along similar lines, from the web to the communication to the packaging design, for example.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h3>Visual Identity | Line of <a href=\"https:\/\/www.cocacola.pt\/home\/\">Coca-Cola<\/a>:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9308\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/03\/Coca-Cola_Say-U-Consulting_-Mar\u00e7o-2017.png\" alt=\"Visual Identity _ Coca-Cola_Say U Consulting_ March 2017\" width=\"1018\" height=\"601\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dev.say-u.com\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A identidade visual, nos dias que correm, \u00e9 uma das maiores ferramentas de comunica\u00e7\u00e3o. Um bom trabalho de design torna sempre uma empresa mais atrativa. Assim como a nossa primeira impress\u00e3o de outrem \u00e9, na maioria das vezes, influenciada pela apar\u00eancia externa, o mesmo acontece com as marcas. Quando abrimos um website, criamos imediatamente um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-9307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=9307"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9307\/revisions"}],"predecessor-version":[{"id":987494931,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/9307\/revisions\/987494931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9310"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=9307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=9307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=9307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}