{"id":987496098,"date":"2023-10-26T14:50:20","date_gmt":"2023-10-26T13:50:20","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496098"},"modified":"2024-09-04T12:16:16","modified_gmt":"2024-09-04T11:16:16","slug":"the-nature-of-a-startup","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-natureza-de-uma-startup\/","title":{"rendered":"The nature of a startup today"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-987496095 size-large\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2023\/10\/PRExpertsv2-1024x535.png\" alt=\"startup\" width=\"1024\" height=\"535\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2023\/10\/PRExpertsv2-1024x535.png 1024w, https:\/\/say-u.pt\/wp-content\/uploads\/2023\/10\/PRExpertsv2-980x512.png 980w, https:\/\/say-u.pt\/wp-content\/uploads\/2023\/10\/PRExpertsv2-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>A startup is a business based on originality - it involves innovating in an industry as well as offering something that has not yet been created - and it is also a company that develops a unique service or product with the principle of being irresistible to its consumers as soon as it is placed on the market.<\/h4>\n<p>&nbsp;<\/p>\n<p>The phenomenon of <a href=\"https:\/\/say-u.pt\/en\/e-book-comm4startups-comunicar-perante-novos-desafios-no-ecossistema-empreendedor\/\">startups<\/a> associates innovation in the market, through the creation of new categories of products and services, with the disruption of entrenched ways of thinking. For this reason, many startups are known within their industry as \"disruptors\". Examples of companies that are now fully consolidated: Facebook, Amazon, Apple, Netflix or Google.<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Startup vs. traditional company<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Like any company, a startup has a number of employees who work together to create a product that their audience will eventually buy. However, what distinguishes startups from a traditional company is the way they operate and how they seek to achieve their main objective.<\/p>\n<p>In the case of traditional companies, they tend to replicate something that has already been created. In contrast, startups seek to develop a new model by creating a strategy that sets their business apart from any other. This type of approach by startups can lead to millions of potential customers, instead of a few hundred in the case of traditional companies.<\/p>\n<p>There are other differences that distinguish startups from traditional companies, such as their growth. Startups constantly seek to grow their business by improving their products and\/or services according to the feedback they receive. They also seek to grow their circle of customers.<\/p>\n<p>&nbsp;<\/p>\n<h3><u>How do startups succeed?<\/u><\/h3>\n<p>Not all startups are automatically successful, so it is essential to be in line with the following ideas:<\/p>\n<ul>\n<li>Founders must have knowledge of the industry they are going into;<\/li>\n<li>The team must be passionate about what they do and seek to create;<\/li>\n<li>Employees must be willing to invest their time;<\/li>\n<li>Understand why they came about - identify the main idea and associated messages;<\/li>\n<li>Understanding the <a href=\"https:\/\/startupportugal.com\/\">market<\/a>.<\/li>\n<\/ul>\n<p>If you follow this line of thinking, the likelihood of your startup succeeding increases significantly.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Uma startup consiste num neg\u00f3cio assente na originalidade \u2013 passa por inovar numa ind\u00fastria assim como disponibilizar algo que ainda n\u00e3o tenha sido criado &#8211; al\u00e9m de que s\u00e3o tamb\u00e9m empresas que desenvolvem um servi\u00e7o ou produto \u00fanico com o princ\u00edpio de ser irresist\u00edvel para os seus consumidores assim que \u00e9 colocado no mercado. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":987496094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[652,174,90,34],"class_list":["post-987496098","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-leadership","tag-mercado","tag-startup","tag-sucesso"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987496098"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496098\/revisions"}],"predecessor-version":[{"id":987497373,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496098\/revisions\/987497373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/987496094"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987496098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987496098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987496098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}