{"id":987496205,"date":"2024-01-05T13:07:54","date_gmt":"2024-01-05T12:07:54","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496205"},"modified":"2025-05-06T17:13:25","modified_gmt":"2025-05-06T16:13:25","slug":"the-importance-of-specialization","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-importancia-da-especializacao\/","title":{"rendered":"The importance of specializing in communication"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

The Importance of Specialization in Communication<\/strong><\/h3>\n

 <\/p>\n

The new edition of the survey\u00a0\u201cThe State of B2B Marketing\u201d<\/strong>\u00a0conducted by the Intelligenzia,<\/a> a pioneering B2B marketing agency\u2014and a partner of SayU Consulting<\/a> in Evoke Network<\/a> \u2013 notes that companies in the Business-to-Business (B2B) sector will be able to invest in marketing in 2024. Specialization is considered important.<\/p>\n

When it comes to marketing, communications, and public relations, Brazil\u2014where the study is being conducted\u2014is, with all its unique characteristics, often a pioneer and a benchmark. The trends observed in this market are often replicated due to the innovation, efficiency, and effectiveness of the strategies developed in this area by agencies and corporate departments.<\/p>\n

Nearly two-thirds of respondents\u201461.5%\u2014stated that investments will be higher next year, and of that number, 14% say their budget will include an investment exceeding 25%. But even with the increase in funding, more than half say they are not sure they will meet their marketing goals in 2024.<\/p>\n

Although investment increased last year, driven mainly by the return of in-person events, global economic uncertainties have, on the whole, made it more difficult to generate demand for expertise in communication.<\/p>\n

The research confirmed the trend of demand for more technical and specialized agencies<\/a>, particularly with regard to the CRISIS<\/a>.<\/p>\n

Press relations is the service most sought after by clients, and demand for agencies specializing in digital marketing, design, content production, and performance remains strong.<\/p>\n

Unlike 2022, when there was an increase in the number of companies with only one employee in their marketing department (rising from 16% in 2021 to 31.4% in 2022), 2023 shows that hiring in this area has once again become a priority for companies: nearly 60% of organizations have more than three people dedicated to marketing.<\/p>\n

At the same time, there was an increase in the number of in-house teams. In 2021, 26.6% of companies had an in-house team dedicated exclusively to marketing, a figure that rose to 35.4% in 2023.<\/p>\n

A trend that indicates a slight decline in the outsourcing of these activities, but which highlights the decisive importance of the Marketing, Communications, and Public Relations Agencies<\/a> play a key role in developing strategies and achieving clients\u2019 business objectives, particularly for those unable to effectively handle this area in-house, such as small and medium-sized enterprises (SMEs).<\/p>","protected":false},"excerpt":{"rendered":"

  Import\u00e2ncia da Especializa\u00e7\u00e3o em Comunica\u00e7\u00e3o   A nova edi\u00e7\u00e3o da pesquisa\u00a0\u201cStatus do Marketing B2B\u201d\u00a0conduzida pela Intelligenzia, ag\u00eancia pioneira em Marketing B2B \u2013 e parceira da SayU Consulting na Evoke Network – aponta que empresas do segmento Business to Business (B2B) ter\u00e3o capacidade para investir em Marketing em 2024. \u00c9 atribu\u00edda import\u00e2ncia \u00e0 especializa\u00e7\u00e3o. No […]<\/p>\n","protected":false},"author":4,"featured_media":987496211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[953,10,2890,11,200],"class_list":["post-987496205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-assessoria-de-imprensa","tag-comunicacao","tag-especializacao","tag-marketing","tag-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987496205"}],"version-history":[{"count":6,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496205\/revisions"}],"predecessor-version":[{"id":987498846,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496205\/revisions\/987498846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/987496211"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987496205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987496205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987496205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}