{"id":987496207,"date":"2024-01-05T13:13:33","date_gmt":"2024-01-05T12:13:33","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987496207"},"modified":"2025-05-06T13:00:29","modified_gmt":"2025-05-06T12:00:29","slug":"b2b-has-to-speak-with-generation-z","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/b2b-tem-de-falar-com-geracao-z\/","title":{"rendered":"B2B has to talk to Generation Z regularly"},"content":{"rendered":"

\"\"<\/p>\n

B2B Needs to Connect with Gen Z<\/h3>\n

One of the major challenges facing brands CRISIS<\/a> It is about adapting to the values and behaviors of what is known as Generation Z. Characterized by authenticity, social responsibility, and genuine connections, this generation is changing the landscape of consumption, redefining the workplace, and even influencing purchasing decisions within companies.<\/p>\n

Given their growing influence, understanding and aligning with Gen Z\u2019s values is not just a matter of relevance. It is a strategic necessity for long-term success in digital marketing.<\/p>\n

Generation Z\u2014people born between 1997 and 2012\u2014is the first generation to grow up immersed in the digital world. Members of this generation are characterized by an innate familiarity with technology, a commitment to diversity, and a keen awareness of social and environmental issues.<\/p>\n

The #Zoomers, as they\u2019ve been dubbed, seek authenticity and transparency in brands and organizations, as well as in their communication. They tend to be adaptable, mindful of digital privacy, and inclined toward quick and efficient interactions. They prefer communication through visual media and social media.<\/p>\n

A Generation Z<\/a> It offers new insights into branding. In addition to building value and increasing awareness, a brand must also establish an emotional connection with an audience that prioritizes authenticity and social responsibility.<\/p>\n

Looking back at the past and considering what the future might hold, it is clear that the last decade has been marked by a focus on performance and lead generation, often at the expense of brand development.<\/p>\n

Another trend was the failure of attempts to build communities and effectively utilize influencers, coupled with a lack of variety in content\u2014with text serving as the basis for communication and little innovation in formats or creativity.<\/p>\n

One-way communication predominated, to the detriment of more engaging interactions, and there was an excess of institutional communication; however, communication strategies were often overly focused on products and services, with little attention paid to the company\u2019s culture and values.<\/p>\n

 <\/p>\n

Given the urgent need for B2B companies to adapt to Generation Z, there are certain key points to consider.<\/strong><\/h4>\n

First and foremost, it is essential that the branding<\/em> be closely aligned with business objectives, with a focus on sustainable growth and building a strong brand. At the same time, the brand must serve as a tool for conversion and retention, and to that end, building an emotional connection throughout the customer journey is a key factor.<\/p>\n

Creativity combined with well-structured processes is vital for driving marketing results, as is leveraging internal influencers\u2014such as the company\u2019s founders or executives\u2014who strengthen the brand\u2019s authority.<\/p>","protected":false},"excerpt":{"rendered":"

B2B tem de falar com a Gera\u00e7\u00e3o Z Um dos grandes desafios das marcas B2B \u00e9 o da adapta\u00e7\u00e3o aos valores e comportamentos da chamada gera\u00e7\u00e3o Z. Marcada pela autenticidade, responsabilidade social e conex\u00f5es genu\u00ednas, esta gera\u00e7\u00e3o est\u00e1 a mudar o panorama do consumo, a redefinir o espa\u00e7o de trabalho e ainda as decis\u00f5es de […]<\/p>\n","protected":false},"author":4,"featured_media":987496215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[467,10,2891,200],"class_list":["post-987496207","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-b2b","tag-comunicacao","tag-geracao-z","tag-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987496207"}],"version-history":[{"count":8,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496207\/revisions"}],"predecessor-version":[{"id":987498758,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987496207\/revisions\/987498758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/987496215"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987496207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987496207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987496207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}