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It is in this context that we are working to launch the third stage of the \u201cBusiness-to-Business: Beyond Business Communication (B2B BBC)\u201d project, our response to an extraordinary context that the world could not anticipate. With the\u00a0InterComm Report B2B: #TheWOWFactor<\/strong>\u00a0It is now important to rethink productivity, based on market competitiveness and the economic and social structure of the business fabric, introducing a new framework, looking at value creation and the ability to differentiate.<\/p>\n For Portugal to transform itself, it is important to look at innovation as a factor that leads to internationalization<\/a> of our companies (mostly with a B2B business model) and their expansion into foreign markets. Without communication there is no innovation. Communication is the driving force behind innovation in B2B companies.<\/p>\n <\/p>\n All these factors are elements of a natural evolution in communication and the way news is delivered. In centuries past, men on horseback traveled miles and miles to share the news with those who couldn't read.<\/p>\n Today, with one click we have access to almost unlimited information on any topic. This accessibility merits reflection on how information should be communicated and for what purpose, without neglecting the needs and stimuli of the public, without whom there is no communication.<\/p>\n Fifteen years on, we are faced with a number of questions, in particular how can communication remain important amid so much on offer and so many different impacts?<\/p>\n In response, we will continue to rethink the B2B communication<\/a>, from a current and future perspective, seeking to create value with innovation and relevance.<\/p>\n <\/p>\n We know that it is knowledge of new trends that allows us to stay one step ahead. Innovating in the way we help brands and customers become better known and sell more is the aim of \u201cBusiness-to-Business: Beyond Business Communication (B2B-BBC)\u201d. The aim of this project is to understand the role of communication in stakeholder engagement for B2B companies. Our R&D area is developed in partnership with academia and market players, namely the\u00a0School of Social Communication\u00a0<\/a>and the\u00a0AICEP Portugal Global<\/a>.<\/p>\n <\/p>\nContinuing a legacy<\/strong><\/h2>\n
OUR BIGGEST COMMITMENT IN 15 YEARS: R&D
\nDo you want to be part of this value creation?\u00a0<\/strong><\/h3>\n![\"B2B](\"https:\/\/say-u.pt\/wp-content\/uploads\/2024\/07\/dc962a8d-9b8b-b1db-c6fb-a24644537f99-1024x512.png\")
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