{"id":987497757,"date":"2025-01-22T10:00:13","date_gmt":"2025-01-22T09:00:13","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987497757"},"modified":"2026-03-05T15:55:00","modified_gmt":"2026-03-05T14:55:00","slug":"good-communication-as-business-strategy-26","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/google-ge-o-que-muda-para-o-e-commerce-em-portugal\/","title":{"rendered":"Google SGE: what changes for the e-commerce market?"},"content":{"rendered":"
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Google SGE (Search Generative Experience) has arrived and brought with it major changes. With its arrival, it is essential that e-commerce in Portugal adapts its strategies to ensure online success.\u00a0<\/strong><\/h3>\n

What to expect for e-commerce in Portugal?<\/h3>\n

Generative artificial intelligence<\/strong><\/h4>\n

Google SGE uses AI to automatically generate search results, including snippets<\/em> information, images and even related products. As in the rest of the world, the introduction of these tools will have very significant consequences for e-commerce in Portugal, considerably streamlining the sector.<\/p>\n

New conversion perspective<\/strong><\/h4>\n

Google SGE will have more weight in the consumer's purchasing decision, influencing the choice of brand.<\/p>\n

Loss of control for brands<\/strong><\/h4>\n

The abundance of information from different sources and the late appearance of organic results make it difficult for brands to control the message.<\/p>\n

Reduced traffic<\/strong><\/h4>\n

The new way of presenting research results, with a focus on snippets<\/em> information, it can discourage people from entering sites, leading to a drop in traffic.<\/p>\n

Tips for adapting to the new scenario<\/strong><\/h3>\n

SEO<\/a> GSO (Generative)<\/strong><\/h4>\n

Websites will have to be optimized for the new era of artificial intelligence, optimizing SEO<\/a> and focusing on constituent parts of the research and creating informative, image-rich content.<\/p>\n

Change in the customer journey<\/strong><\/h4>\n

A faster buying journey needs to be prepared, focusing on middle and bottom-of-the-funnel visitors who already have information about the product.<\/p>\n

Optimization for two algorithms<\/strong><\/h4>\n

Strategies should be optimized for both organic and AI results snapshot<\/em>, which uses artificial intelligence to generate results.<\/p>\n

Increased competition<\/strong><\/h4>\n

The e-commerce environment in Portugal will become even more competitive. In this context, optimizing and adapting your strategies will be essential.<\/p>\n

Strategies for e-commerce<\/strong><\/h4>\n