{"id":987497759,"date":"2025-01-19T10:00:23","date_gmt":"2025-01-19T09:00:23","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987497759"},"modified":"2025-05-07T09:59:43","modified_gmt":"2025-05-07T08:59:43","slug":"good-communication-as-business-strategy-27","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/bases-de-seo-verdades-e-mitos\/","title":{"rendered":"SEO basics: Truths and myths of online search"},"content":{"rendered":"

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In the world of SEO, the maxim \u201cit depends<\/em>\u201d has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn't mean that there aren't solid principles and tactics to guide the strategies defined.<\/h3>\n

In this article we will debunk some common SEO myths and propose a more strategic and integrated approach to achieving consistent results.<\/h4>\n

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SEO and content: an inseparable duo<\/strong><\/h4>\n

SEO is not just about techniques and tools. In fact, its success depends on creating high-quality content that is relevant to the target audience. Content that informs, engages and converts.<\/p>\n

Immediate and diverse content<\/strong><\/h4>\n

A blog is not always the best platform for content. Different formats should be explored, such as videos, infographics and e-books<\/em>, to meet the needs and preferences of the public.<\/p>\n

Quality over quantity<\/strong><\/h4>\n

Long content does not guarantee better rankings. The quality and relevance of the content should be prioritized, offering relevant value.<\/p>\n

Integration with digital marketing<\/strong><\/h4>\n

SEO doesn't work in isolation. It must be integrated with other areas of digital marketing, such as social networks, email marketing and paid advertising, to amplify its reach and results.<\/p>\n

Uncovering truths<\/strong><\/h4>\n

Duplicate content is not penalized: Google does not automatically penalize duplicate content, but it may consider the less interesting version to be irrelevant.<\/p>\n

404 URLs are not always harmful: in some cases, 404 URLs may be necessary, such as to redirect old pages or inform about removed content.<\/p>\n

Low-quality links can be useful: Not all links from low-quality sites are harmful. The context and relevance of the link should be analyzed before disregarding it.<\/p>\n

Crawl budget<\/em> is not a rigid limit: O crawl budget<\/em> is an estimate, not an absolute limit. Google prioritizes sites with high-quality content and a good user experience.<\/p>\n

JavaScript SEO: accessibility and experience<\/strong><\/h4>\n

JavaScript SEO ensures that the site is rendered and indexed correctly by search engines, even when JavaScript is disabled.<\/p>\n

Crawling, indexing and rendering process<\/strong><\/h4>\n

SEO involves three main stages:<\/p>\n