{"id":987498575,"date":"2024-11-04T17:31:02","date_gmt":"2024-11-04T16:31:02","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=987498575"},"modified":"2025-05-05T18:35:57","modified_gmt":"2025-05-05T17:35:57","slug":"15-years-shaping-the-future-of-relations-b-2-b","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/15-anos-a-moldar-o-futuro-das-relacoes-b-2-b\/","title":{"rendered":"15 years shaping the future of B2B relations"},"content":{"rendered":"

\"\"<\/p>\n

Specialized consultant develops innovative methodologies with an integrated vision of communication as a driving force for company growth and relevance<\/strong><\/p>\n

A SayU Consulting<\/a> has been creating innovative methodologies for 15 years in an integrated 360\u00ba vision that gives meaning and projects the voice of organizations and brands, helping them to be recognized and become relevant, always on the path to building Reputation.<\/p>\n

15 years of specialization in communication\u00a0Corporate\u00a0<\/strong>e\u00a0CRISIS<\/strong>, With partnerships in various sectors and collaboration with numerous brands and organizations - Mazars, Maksen \/ Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others) - in a partnership to build ongoing relationships with stakeholders and leverage its reputation.<\/p>\n

In 2024 it consolidates its partnership with the creative agency Once Upon a Brand<\/a> constantly seeking and overcoming challenges. With extensive experience in the market, its portfolio includes clients from various industries and sectors, such as Jos\u00e9 Maria da Fonseca, Burger King, Grupo 8, Frulact, EuroBic and Portugal Foods.<\/p>\n

15 years innovating communication<\/strong><\/p>\n

As it marks its 15th anniversary, SayU Consulting recalls innovation as a crucial element in the success of companies. A complex, volatile and rapidly changing market demands attention to the trends that shape the present and enable us to foresee the future.<\/p>\n

Communication is crucial as it supports the search for prominence and differentiation, whatever the industry or sector. This search encourages constant updating in times of transformation and rapid evolution. Permanent updating is the present and the future. Companies capable of understanding and integrating the benefits and added value of communication, marketing and public relations into their business are the ones with the greatest capacity to prosper.<\/p>\n

\u201cInnovation is a constant and a challenge. The integration of new technologies has been a pillar since day 1, with the difference that, 15 years on, everything is faster and more accessible. The basic premise is the same: it has to add value to the service SayU provides to its customers, its raison d'\u00eatre.\u201d,\u00a0<\/em><\/strong>says the CEO and founder of SayU Consulting.\u00a0\u201cAfter 15 years we continue to rethink and improve communication, seeking to create value with innovation and relevance\u201d<\/em><\/strong>,\u00a0<\/em>adds Marta Gon\u00e7alves.<\/p>\n

Rethinking B2B communication<\/strong><\/p>\n

It is in this context that SayU Consulting is working to launch the third stage of the \u201cBusiness-to-Business: Beyond Business Communication (B2B-BBC)\u201d project.<\/p>\n

O \u2018InterComm Report B2B: #TheWOWFactor\u2019\u00a0<\/strong>rethinks productivity based on market competitiveness and the economic and social structure of the business fabric, introducing a new framework, looking at value creation and the ability to differentiate.<\/p>\n

For Portugal to transform itself, it is important to look at innovation as a factor in the internationalization of companies, most of which have a B2B business model. Communication is the driving force behind innovation in B2B companies.<\/p>\n

Continuing a 15-year legacy<\/strong><\/p>\n

The evolution of communication and the current access to information, which is almost unlimited but not always accurate or factual, on any subject, warrants reflection on how information should be communicated and for what purpose, without neglecting the needs and stimuli of the public.<\/p>\n

After 15 years, a number of questions have arisen, in particular how can communication remain important amid so much supply and so many impacts? In response, SayU Consulting will continue to rethink B2B communication from a current and future perspective, seeking to create value with innovation and relevance.<\/p>","protected":false},"excerpt":{"rendered":"

Consultora especializada desenvolve metodologias inovadoras numa vis\u00e3o integrada da comunica\u00e7\u00e3o como for\u00e7a motriz para crescimento e relev\u00e2ncia das empresas A SayU Consulting cria h\u00e1 15 anos metodologias inovadoras numa vis\u00e3o integrada a 360\u00ba que coloca significado e projeta a voz de organiza\u00e7\u00f5es e marcas, ajuda-as a serem reconhecidas e a tornarem-se relevantes, sempre na senda […]<\/p>\n","protected":false},"author":4,"featured_media":987498686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[107],"tags":[467,2926,10,200],"class_list":["post-987498575","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nos","tag-b2b","tag-15-anos-sayu","tag-comunicacao","tag-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987498575"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498575\/revisions"}],"predecessor-version":[{"id":987498622,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987498575\/revisions\/987498622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/987498686"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987498575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987498575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987498575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}