{"id":987501014,"date":"2026-07-22T12:35:43","date_gmt":"2026-07-22T11:35:43","guid":{"rendered":"https:\/\/say-u.pt\/?p=987501014"},"modified":"2026-07-22T12:35:43","modified_gmt":"2026-07-22T11:35:43","slug":"advertising-reaches-new-heights-in-padel-with-euromaster","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/o-puntako-da-publicidade-chega-ao-padel-com-a-euromaster\/","title":{"rendered":"The \u201chigh point\u201d of advertising comes to padel with Euromaster"},"content":{"rendered":"

\"The<\/p>\n

The network of repair shops specializing in comprehensive vehicle maintenance throughout a vehicle\u2019s lifespan is launching an OOH campaign with Dyspadel, a platform that combines scoring, game recording, and integrated advertising into a unique experience.\u00a0<\/strong><\/p>\n

A Euromaster<\/a> is launching a new digital communication format for padel clubs through a partnership with the Dyspadel<\/a> \u2013 a technology platform that combines scoring, game recording, and integrated advertising into a single experience that is transforming the way games are played, recorded, and shared. The campaign features strategic planning by SayU Consulting and creative work by the Spanish agency Kitchen, and will run from July through October.<\/p>\n

Dyspadel has developed a solution that digitizes the gaming experience in real time, with automatic scoring, match recording, and the creation of highlight reels, known as puntakos, <\/em>that let you review and share the highlights.<\/p>\n

It is in this context that Euromaster\u2019s messaging becomes an integral part of the player\u2019s experience, accompanying the user throughout the game and reinforcing the brand\u2019s presence in an environment of high attention and engagement. Rather than simply occupying traditional advertising spaces at the clubs, Euromaster is now integrated into the digital environment where the game takes place: the scoreboards, the display screens, and the key moments of the match.<\/p>\n

\"<\/em><\/strong>Advertising is shifting, and \u201dThe challenge for brands today is no longer just to have a presence, but to be present in the right context and in a relevant way. This solution allows us to integrate communication into a real-life experience, where there is attention and interaction,\",<\/em><\/strong> says V\u00edtor Soares, Euromaster\u2019s Director of Marketing and Communications for Portugal and Spain.<\/p>\n

According to Gon\u00e7alo Carvalho, \u201cDyspadel has developed a solution that digitizes the gaming experience in real time, with automatic scoring, match recording, and the creation of highlight reels\u2014known as \u201cpuntakos\u201d\u2014that allow users to review and share the best moments<\/em><\/strong>\"<\/em> says one of Dyspadel's founders.<\/p>","protected":false},"excerpt":{"rendered":"

A rede de oficinas especializadas na manuten\u00e7\u00e3o completa do ve\u00edculo ao longo da sua vida \u00fatil apresenta campanha OOH com a Dyspadel, plataforma que alia pontua\u00e7\u00e3o, grava\u00e7\u00e3o de jogos e publicidade integrada numa experi\u00eancia \u00fanica.\u00a0 A Euromaster estreia um novo formato de comunica\u00e7\u00e3o digital em clubes de padel atrav\u00e9s de uma parceria com a Dyspadel […]<\/p>\n","protected":false},"author":4,"featured_media":987501015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-987501014","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987501014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=987501014"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987501014\/revisions"}],"predecessor-version":[{"id":987501017,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/987501014\/revisions\/987501017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/987501015"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987501014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=987501014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=987501014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}