{"id":987500756,"date":"2026-03-06T16:45:31","date_gmt":"2026-03-06T15:45:31","guid":{"rendered":"https:\/\/say-u.pt\/?post_type=servicos-sayu&#038;p=987500756"},"modified":"2026-03-06T16:45:31","modified_gmt":"2026-03-06T15:45:31","slug":"identity-brand-design","status":"publish","type":"servicos-sayu","link":"https:\/\/say-u.pt\/en\/servicos-sayu\/identidade-design-de-marca\/","title":{"rendered":"BRAND IDENTITY &amp; DESIGN"},"content":{"rendered":"<p>Visual identity is the strategy you see. When design is built on positioning - and not the other way around - every element communicates before a word is read. In\u00a0<span class=\"il\">SayU<\/span>, The branding process always starts with the essence: what the brand is, who it is for and where it wants to go. The result is an identity that doesn't need to be explained - because it already speaks for itself and reinforces the reputation at every point of contact.<\/p>\n<ul>\n<li>Brand development and rebranding<\/li>\n<li>Visual identity and design system<\/li>\n<li>Graphic standards manual<\/li>\n<li>Adaptation to media, platforms, channels and markets<\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","categoria-servicos":[],"class_list":["post-987500756","servicos-sayu","type-servicos-sayu","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/servicos-sayu\/987500756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/servicos-sayu"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/servicos-sayu"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987500756"}],"wp:term":[{"taxonomy":"categoria-servicos","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categoria-servicos?post=987500756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}