A Responsabilidade Social numa visão de Marketing

A Responsabilidade Social numa visão de Marketing

Mesmo se os responsáveis pela Comunicação de uma organização não são os decisores relativamente às medidas que vão impactar a comunidade e o público, possuem ainda um papel integral na forma como estas são veiculadas. Deste modo, quando discutimos planos, consideramos...
Manage the company's reputation and influence

Manage the company's reputation and influence

Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
What makes a good reputation campaign?

What makes a good reputation campaign?

  Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create its own brand, there are a few ingredients that should be part of any reputation building effort: Focus: A...

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