by mink | Nov 2, 2015 | #SuccessSteps
Mesmo se os responsáveis pela Comunicação de uma organização não são os decisores relativamente às medidas que vão impactar a comunidade e o público, possuem ainda um papel integral na forma como estas são veiculadas. Deste modo, quando discutimos planos, consideramos...
by mink | Sep 2, 2015 | #4PRGeeks
Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
by mink | Sep 2, 2015 | #SuccessSteps
Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create its own brand, there are a few ingredients that should be part of any reputation building effort: Focus: A...
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