4 STEPS TO DISCOVER YOUR TARGET AUDIENCE
After defining and identifying the audience you want to reach, there are 4 fundamental steps to select the segmentation to be used in the Facebook:
- Identify the public according to the offer
To start a campaign, you first need to analyze which audience you want to reach. Through the various segments, you can reach people who meet the needs of the offer in question.
- Understanding the campaign
To understand the campaign, it is essential to know how to answer the following questions: "What is the common interest between my organization and my target audience?" and "What do I want to arouse in the public with this campaign?"
- Understanding the public
Find characteristics that define the target audience.
- Creating a Facebook audience
Using the "Facebook Audience Insights" tool, you can determine a qualified audience for your promotions, which not only gives you the chance to find out more about your target audience, but also allows you to export data for analysis, defining interests and characteristics.
Even so, Facebook provides metrics so that you can monitor the reach, traffic, interactions, leads and sales of the campaign you've run. The statistical data provided consists, for example, of the number of interactions, reach and responsiveness of followers, which can be exported in Microsoft Excel or .csv format.