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Good communication as a business strategy

Good communication as a business strategy

Franchises depend on trust. Like any business relationship they require open and honest communication and a good franchise relationship is a valuable business asset to be nurtured and developed. By providing consistent, quality communication and support in...

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The Collaborator-Driven Process

The Collaborator-Driven Process

Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1. familiarize yourself with your organization When you are able to define the unique attributes of your organization, it is...

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What is the impact of an employer brand?

What is the impact of an employer brand?

Similar to the way a corporate brand works (which provides a value proposition to customers by defining a particular offering in the marketplace), an employer brand includes the perception of your company as an employer, also describing the promise, or value proposition...

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3 examples of effective employer branding campaigns

3 examples of effective employer branding campaigns

In an increasingly competitive job market, a positive employer branding strategy is essential, positioning and promoting your brand to the best candidates. According to Beamery, 59% of employers say employer branding is one of...

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ESG in Focus: Communication for a Sustainable Future

ESG in Focus: Communication for a Sustainable Future

Num contexto em transformação, a sustentabilidade deixa de ser uma escolha para se tornar uma oportunidade estratégica. Comunicar de forma transparente os princípios ESG não é apenas imperativo, é essencial para construir confiança. "Vivemos num tempo em que a aposta...

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How to improve communication with franchisees

How to improve communication with franchisees

Effective communication is essential to the success of any franchise business. Use these tips to help keep your franchisees updated and engaged. Many of the problems that franchise businesses face can be put down to failures of...

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Communication Campaigns for Sustainability

Communication Campaigns for Sustainability

While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...

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