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Euromaster Appoints Juan Manuel Valtueña as Director of Transformation and Development for Portugal and Spain
July 30, 2026

Euromaster Appoints Juan Manuel Valtueña as Director of Transformation and Development for Portugal and Spain

New leadership strengthens coordination across departments and is leading the company’s transformation through the Euromaster Global Experience program. Euromaster has created a Transformation and Development Division for Portugal and Spain, led by Juan Manuel Valtueña, ...
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The “high point” of advertising comes to padel with Euromaster

The “high point” of advertising comes to padel with Euromaster

Jul 22, 2026

The network of service centers specializing in comprehensive vehicle maintenance throughout a vehicle’s lifespan is launching an OOH campaign with Dyspadel, a platform that combines scoring, game recording, and integrated advertising into a unique experience. Euromaster is debuting a new format...

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Data-Driven Storytelling: Where Analysis Meets Creativity

Data-Driven Storytelling: Where Analysis Meets Creativity

Jun 22, 2026

Data doesn't tell stories. People do. The organizations that derive the most value from data analysis aren't necessarily the ones with the most information, but rather those that know which numbers are relevant, what they mean to the people receiving them, and...

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Creating a Content Ecosystem That Delivers Results

Creating a Content Ecosystem That Delivers Results

Jun 22, 2026

Many organizations produce content. But few have a true content strategy. The difference lies not in the quantity, but in how each piece fits into a larger system and contributes to the customer’s journey. Effective content does not exist in isolation...

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Strategic Communication in a Fragmented Media Ecosystem

Strategic Communication in a Fragmented Media Ecosystem

Jun 22, 2026

The message is already circulating across multiple channels—whether on LinkedIn, in a trade publication article, or in a sales presentation sent by your team. The question isn’t just whether that message is being disseminated, but whether all of these versions actually convey the...

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Salgado Without Memory

Salgado Without Memory

Jun 5, 2026

In communications, reputation isn’t what the organization would like to remember. It’s what the market doesn’t forget. Organizations pretend they don’t remember. They rebrand without acknowledging what happened, change leadership to erase collective decisions, or publish reports...

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