B2B Unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific dimension of business grows. An ambition that if...
How to get to unicorn Unicorn companies are the ones that reach a valuation of 1.000 million dollars without being on the stock exchange. Due to their rarity they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are many...
Unicorn factory Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who have ambitions to be a unicorn....
Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of rapid evolution and high growth at an early stage of the business, that is, a vision that is transformed into the creation of a model...
ecoDa Mazars, in partnership with ecoDa, launches a guide to a sustainable business approach. Sustainability arises as an opportunity to create value for internal and external stakeholders and the community in general. Sustainability is no longer a complement,...
Most companies view compliance as a factor in creating trust and reputation and not as a mere obligation. Managers invest considerable time in compliance: three-quarters of top executives/board members are dedicated to...
Lisbon, 12 November 2021 – The JobCoach project was the winner of the K.Tech Award, which is part of the largest national entrepreneurship competition – the Banco Montepio Acredita Portugal competition. The award, oriented to business ideas related to new technologies of...
Reinventing Communication appears to be a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will necessarily have to be different as well. It is important to know the trends and technologies designed to reach and involve...
Content marketing is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers are now inundated with more marketing messages than ever before. This creates an environment of scarcity of attention, challenging...
Digital marketing should be one of the main focuses of any organization's global marketing strategy. Never before has there been a way to maintain such consistent contact with the public, and nothing else offers the level of personalization that data...
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You should check 'Yes' or 'No' for each of the five Questions ...