Event: Business Roundtable Date: February 16, 2023 Time: 09:30 am – 17:30 pm Location: Auditorium of Lagos Town Hall and Entrepreneur Factory at Marina de Lagos Lisbon, February 02, 2023 – The first Business Roundtable of 2023 will be held If February 16th...
Fake news, disinformation - words that unfortunately have become part of our everyday lives. In the face of the inescapable bombardment of information, and growing social unrest, companies must fight disinformation. In today's world, less and less things are...
Among many interesting results, the 2022 annual Nielsen Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years, the consumer market has gone through a...
What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Despite this, it has become an important factor in business communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain customers,...
Memes have become a ubiquitous part of Internet culture. Especially for younger generations, it has basically become a second language. This leads us to the question: can companies use memes for brand communication? The answer is yes! The famous...
Having data is good, but we need to have knowledge about how best to use it. The same applies to ownership of a license. Acquiring exclusive rights to use the Guinness brand did not lead to any success for the Linden Food Group as it did not...
In the B2B sector, your brand's main role is to satisfy your professional needs. However, sometimes you also need to empower your customers to succeed. Represent them on your behalf, and give them the tools to network and...
The power of PR and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, the brand was guided by a general lack of knowledge among...
Everyone knows how to create a viral campaign. But this does not appear as easily as it seems. Luck plays a very small part in the equation. Most success comes down to acumen and creativity. It's a common misconception that spending enough money will eventually...
The success of exporting B2B (business to business) companies is intrinsically related to the focus on communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating their critical role in managing the relationship...
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