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How to make a brand attractive

How to make a brand attractive

There are various tools and approaches that companies can use to strengthen their Employer Branding strategy. Some of the most effective include: Employee testimonials - This practice is fundamental because candidates trust three times more...

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Communicating your brand

Communicating your brand

The employer branding tool is adopted by most successful businesses, in the sense that it contributes to their growth and prominence within their industry. Companies use this type of tool because the competitiveness they face forces them to...

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The secret of Employer Branding

The secret of Employer Branding

In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...

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Mazars and FORVIS form a unique new global top 10 network

Mazars and FORVIS form a unique new global top 10 network

November 16, 2023 - Mazars, a leading international audit, tax and consulting firm, and FORVIS, the eighth largest firm in the sector in the United States, jointly announced today that they will create a global network that will enter directly into the top 10, as of November 1, 2023....

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Startups: Communicating beyond novelty

Startups: Communicating beyond novelty

How have the leading startups in the market managed to achieve success? Issues such as innovation, identifying trends and responding to new needs are key factors in their success. Find out about an effective strategy for communicating what they do...

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The road to business success

The road to business success

Within a startup, the road to success is quite challenging, as only 30% of organizations manage to achieve it. Looking at the path achieved by various successful startups gives us a clearer view of the progress they have made...

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The nature of a startup

The nature of a startup

A startup is a business based on originality - it involves innovating in an industry as well as offering something that has not yet been created - and it is also a company that develops a unique service or product with the principle of being irresistible...

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How to strengthen your startup

How to strengthen your startup

Growing and expanding a startup brings with it specific challenges. Start-ups often face various logistical challenges resulting from a lack of knowledge, funds or employees. At the same time, many companies fail to grow,...

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