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In communications, reputation isn’t what the organization would like to remember. It’s what the market doesn’t forget. Organizations pretend they don’t remember. They rebrand without acknowledging what happened, change leadership to erase collective decisions, or publish reports...

“Is your organization merely present, or is it truly making an impact?” Reputation is no longer built by a single voice. An organization’s credibility is shaped in many places at once, and almost none of them are under its direct control. It’s about...

In professional services, clients buy what they understand. The rest is landscape (or, rather, vanity). No law firm, consulting firm or professional services firm is judged solely on what it knows. And their reputation is not built on the final opinion...

There are weeks when the calendar and geopolitics meet and force us to stop. This Holy Week is one of them. I'm writing this in a week in which the war between the United States, Israel and Iran is entering its second month and continues to dominate the international agenda. At...

The market watches as the roof remains open indefinitely After the passage of Storm Kristin, many factories remain exposed to the sky, waiting for roof tiles and stable power. Machines covered with makeshift tarpaulins, lines of...

"An organization's reputation begins long before what it communicates to the outside world.” It starts with the way people understand strategy, interpret decisions and translate culture into behavior. It is the employees who give consistency to what the...

"After Easter, what remains is not rest. It's the question: is your organization being perceived or just existing?” We are living through a time of crossing characterized by global tension, a period of uncertainty, and decisions without full visibility. In this...

“Disruption is no longer exceptional. It's structural.” Markets, social expectations and reputational risks are changing at a pace that no longer allows for delayed responses and with this acceleration, the responsibilities of leadership are not growing: they are multiplying. The big...

The phrase is the title of the first article I wrote for the weekly newspaper Sol. But the truth it contains goes far beyond a natural disaster. The lesson of Storm Kristin serves as a metaphor for any business crisis. In a global market where demand is not...