Public Communication has as basic principles transparency, access to information of public/collective interest, citizen interaction with public bodies, the ombudsman and the promotion of citizenship and democracy. This is fundamental to identify dynamics...
A franchise has a lot to offer and it is important that potential franchisees understand it. One of the most relevant axes that a potential franchisee looks for is the brand identity. How does this make them feel? And what values does it express? One of the most...
B2B Market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales and sales channels are being built...
Focus on opportunities Companies have several concerns when they incorporate sustainability into their strategies, but reality shows that they have little reason to exist. For most companies, it's not about reinventing their business purpose, but...
Connecting with Stakeholders In 2022, and for years to come, marketers are expected to be challenged to face an era of unintended consequences. As we faced the challenges of the last few months, there were several expectations and predictions not...
How to get to unicorn Unicorn companies are the ones that reach a valuation of 1.000 million dollars without being on the stock exchange. Due to their rarity they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are many...
Digital marketing should be one of the main focuses of any organization's global marketing strategy. Never before has there been a way to maintain such consistent contact with the public, and nothing else offers the level of personalization that data...
B2B Companies The role in society and the business dynamics of B2B companies, namely exporters, are unquestionably unique and the current moment presents new challenges, namely in terms of managing the relationship with customers and other stakeholders, as well...
Networking and Public Relations Working in a coherent and integrated way in Communication will allow us to respond to the challenge of reaching not only new customers, but all stakeholders. And this dimension will be more achievable, efficient and effective with...
Recovery Assessment and Learning The last phase of crisis management is in a reflective way, with recovery, assessment and learning, in a post-crisis action. First, an analysis of the operational and reputational effects of a crisis in a ...
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