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The secret of Employer Branding

The secret of Employer Branding

In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...

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How to strengthen your startup

How to strengthen your startup

Growing and expanding a startup brings with it specific challenges. Start-ups often face various logistical challenges resulting from a lack of knowledge, funds or employees. At the same time, many companies fail to grow,...

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How PR boosts your business

How PR boosts your business

PR has its relevance for technology companies, for example, in the task of growing the company itself and its business. In terms of growth, every technology company seeks to differentiate itself from others in the same sector. It is through...

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Encouraging internationalization

Encouraging internationalization

Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies employ approximately...

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Accelerating personalisation targets

Accelerating personalisation targets

Personalisation is a force multiplier - and a business necessity - that the vast majority of consumers have come to regard as a basic expectation. Organisations able to create and activate this capability on a large scale can put the value of time...

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Why is Sustainable Communication relevant?

Why is Sustainable Communication relevant?

Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...

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How to improve communication with franchisees

How to improve communication with franchisees

Effective communication is essential to the success of any franchise business. Use these tips to help keep your franchisees updated and engaged. Many of the problems that franchise businesses face can be put down to failures of...

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The Collaborator-Driven Process

The Collaborator-Driven Process

Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1. familiarize yourself with your organization When you are able to define the unique attributes of your organization, it is...

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Meaning and impact of brand journalism

Meaning and impact of brand journalism

What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Nevertheless, it has become an important factor in business communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain customers,...

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