u've got mail

Categories

Use of digital and social media

Use of digital and social media

Public Relations uses digital and social media in many types and formats, but we can summarize some of the more typical ones. These - in addition to being the most prominent - proved to be the most effective. Here are some examples of using digital and...

read more
The structure of social media: risks and problems

The structure of social media: risks and problems

Despite "self-correction" in social media channels, there are still, and always will be, major concerns about the spread of misinformation. Privacy and security breaches, troll and hacker attacks and cyberbullying occur daily. We can not...

read more
The new and the old in the “new” media

The new and the old in the “new” media

One of the most significant changes in the media is the change in control. It has gone from the full control of a few corporations or governments involved in the transmission of centrally produced content, to an open and...

read more
Mediatization and media logic

Mediatization and media logic

Over the years, the PR and media industries have become closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a circuit of free-flowing interaction and influence of information. This is a great...

read more
Different goals, different strategies

Different goals, different strategies

The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different goals entail different strategies. 

read more
Branding: an essential asset in B2B communication

Branding: an essential asset in B2B communication

By: Artur Lopes; Mariana Cotrim; Ruth Martins; Tomas Ferreira. Finalists of the Degree in Public Relations and Business Communication at Escola Superior de Comunicação Social – within the scope of the course "Business-to-Business Communication". Currently, each...

read more
The audience has the power

The audience has the power

The way content is produced, distributed and consumed has changed. There is a transfer of power, where the audience is in charge, which is no longer passive and has started to choose the content they see, read, listen to, pay attention to and which message they will value. The big...

read more
Basic principles and fundamentals of Public Communication

Basic principles and fundamentals of Public Communication

Public Communication has as basic principles transparency, access to information of public/collective interest, citizen interaction with public bodies, the ombudsman and the promotion of citizenship and democracy. This is fundamental to identify dynamics...

read more

3 Steps to an RP4.0 Franchise

A franchise has a lot to offer and it is important that potential franchisees understand it. One of the most relevant axes that a potential franchisee looks for is the brand identity. How does this make them feel? And what values ​​does it express? One of the most...

read more
B2B market trends

B2B market trends

B2B Market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales and sales channels are being built...

read more

NEWSLETTER

LISBON
Rua Sampaio e Pina n.º 58, 2.ºD
1070 - 250 Lisbon

© 2022 SayU Consulting