In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...
Growing and expanding a startup brings with it specific challenges. Start-ups often face various logistical challenges resulting from a lack of knowledge, funds or employees. At the same time, many companies fail to grow,...
PR has its relevance for technology companies, for example, in the task of growing the company itself and its business. In terms of growth, every technology company seeks to differentiate itself from others in the same sector. It is through...
Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies employ approximately...
Personalisation is a force multiplier - and a business necessity - that the vast majority of consumers have come to regard as a basic expectation. Organisations able to create and activate this capability on a large scale can put the value of time...
Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...
Effective communication is essential to the success of any franchise business. Use these tips to help keep your franchisees updated and engaged. Many of the problems that franchise businesses face can be put down to failures of...
Artificial intelligence (AI) can be used in various strategies to improve campaign effectiveness, personalize the customer experience, and automate repetitive tasks. But in a universe of thousands of tools and applications that make use of...
Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1. familiarize yourself with your organization When you are able to define the unique attributes of your organization, it is...
What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Nevertheless, it has become an important factor in business communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and retain customers,...
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